[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Yardzen is a company focused on transforming outdoor spaces through technology and design. They are seeking a Head of Marketing to lead their marketing organization and drive demand and conversion, ensuring the brand's growth and alignment with the evolving business model.ResponsibilitiesDrive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnelLead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scaleTell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for themPartner closely with product and operations to align the customer journey end to endOwn the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenueBring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and boardSkills10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonusA real full-funnel marketer. You've built brands and you've moved performance numbers. Most marketers do one well, we need someone who can do bothDirect experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenueA track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchaseStrong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standardStrategic and hands-on. You can build the plan and write the briefComfortable with ambiguity and leading through changeBay Area preferredBenefitsRemote work, always: We're a remote-first companyFull coverage for you: 100% paid medical, dental, and vision insuranceCompetitive compensation: Salary that matches your skills and experienceSupport for growing families: 12 weeks of fully paid parental leaveMonthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared forCompany OverviewWhere beautiful, functional outdoor spaces start online. It was founded in 2018, and is headquartered in Sausalito, California, USA, with a workforce of 51-200 employees. Its website is http://www.yardzen.com.