[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Company is a growing and profitable B2B SaaS security company seeking a Head of Marketing to scale their marketing efforts. The role involves owning the full marketing function, setting strategy, and driving metrics related to community engagement, leads, and revenue generation, with a strong emphasis on demand generation and digital growth.ResponsibilitiesOwn the full funnel and the metrics that go with it. Map and optimize the buyer journey from first touch to closed-won, define the funnels by buyer persona, and identify where prospects stall. You are accountable for leads, pipeline contribution, and closed-won performanceBuild a content engine that earns attention and following from expert users. The content strategy must speak their language, demonstrate domain credibility, and drive inbound interestOwn platform positioning and market-facing communications across every channel. Shape messaging alongside product marketing and executive leadership, then deliver it consistently across the website, social media, search and AI optimization, events, and communityBuild enablement programs for sales, customer success, and partnerships so every customer-facing conversation reflects the same story. Extend that consistency into in-product messaging for users and administratorsDrive product-led growth. Build and optimize the PLG flywheel — conversion, activation, virality, and word-of-mouth — as a core growth leverOrchestrate and develop the marketing team aligned to the strategy. Lead an internal team and marketing agencies. Set the plan, ensure consistency, and raise the bar on product and market expertise across every functionIntegrate tightly with sales. You are at the table in pipeline reviews and deal strategy. Marketing and sales share responsibility for growth — you operate as part of the GTM machine, not alongside itTreat the AI shift as a strategic imperative and weave it into the GTM. AEO, AI-driven discovery, and the changing shape of how buyers find and evaluate software are not a side project. Understand this shift and ensure the team is ahead of itSkillsYou have built and scaled (not inherited) a digital growth engine at a B2B SaaS companyYou've taken a marketing function from activity-driven to outcome-driven, with measurable pipeline impactYou have built marketing plans that map to defined growth targets, sequence the work, and hold a team accountable to itYou think in systems, not channelsYou see how paid, content, PLG, brand, and community connect and reinforce each other — and you can map that system across the full buyer journey from first touch to closed-wonYou've built marketing programs that compound rather than run in parallelYou are a player-coachYou can set a quarterly strategy and also get into the campaign manager, review the copy, fix the landing page, and diagnose why conversion droppedYou have PLG experienceYou understand product virality, community-driven growth, influencer-led awareness, and word-of-mouth mechanicsYou are a strong content thinkerYou know how to build content-led positioning that earns credibility with technical, skeptical audiences — buyers who respond to content that teaches and demonstrates domain understandingYou can drive positioning through an entire organizationShaping the messaging is half the jobMaking it stick across sales, customer success, partnerships, and leadership is the other halfYou've previously built enablement programs with measurable resultsThe core competency we are hiring for is building digital growth engines across diverse buyer segmentsBenefitsTotal compensation includes equity ownership and a bonus plan.We offer market-competitive compensation based on location, experience, and the specific expertise you bring to the roleCompany OverviewHiring For Confidential Roles. It was founded in 2022, and is headquartered in CA, with a workforce of 2-10 employees. Its website is https://confidential.careers.