[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Firstwork is building AI-native workforce operations software for companies that hire, onboard, verify, train and activate large frontline workforces. They are seeking a Head of Marketing who will define the category around AI-native workforce operations and build the marketing function from the ground up.ResponsibilitiesYou’ll own positioning, narrative, brand, product marketing, founder-led content, customer stories, executive events, vertical campaigns, ecosystem relationships and AI-native demand generationYou’ll turn our deployments, data, workflows and customer outcomes into proof that the future of workforce operations is already hereYou’ll build the early marketing team, but you should be dangerous before you are resourced. The right person can write, ship, experiment, use AI aggressively, build audience, create executive trust and generate pipeline without waiting for a large team or perfect infrastructureSkillsExceptional tasteAbility to write clearly, sharply and originallyUnderstanding of how to make complex technology feel inevitableFluency in AI tools and ability to use them as leverageCommercially minded with knowledge that great marketing should create revenueComfortable around founders, executives and operatorsAbility to move fast without being sloppyStrong opinions that can be updated quicklyExperience in enterprise software, vertical SaaS, AI, workforce technology, staffing, logistics, healthcare, hospitality, retail or private equityExperience as a Head of Marketing, Director of Marketing, founding marketer, product marketer, ex-founder, operator or GTM leaderBenefitsRemote-firstUS Eastern Time strongly preferredSignificant cash and equity upside available for the right candidateCompany OverviewFirstwork is a next-generation HR platform designed specifically for companies with dynamic workforce needs. It was founded in 2024, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://www.firstwork.com/.