[Remote] Head of Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. Legacybox is a company dedicated to helping families digitally preserve their memories. They are seeking a Head of Lifecycle Marketing to lead the strategy and execution of lifecycle channels aimed at enhancing customer retention and conversion. This senior management role involves overseeing various marketing channels and improving customer engagement through targeted communication.ResponsibilitiesOwn and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behaviorLead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flowsBuild and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flowsDevelop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discountingPartner with creative and marketing teams to develop cohesive messaging and campaign executionEstablish and scale direct mail as an integrated lifecycle marketing channelOversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systemsAnalyze customer behavior and lifecycle performance to identify growth opportunitiesDevelop lifecycle testing strategies and optimize retention-focused campaignsBuild and scale the lifecycle marketing team as business needs evolveReport on lifecycle performance, customer engagement, and revenue contribution regularlySkillsLed lifecycle marketing for a DTC brand with a strong retention and repeat purchase focusOwned email, SMS, and customer retention systems in-houseBuilt lifecycle programs focused on long-term customer relationships rather than short-term urgencyManaged lifecycle platforms such as Klaviyo and related marketing automation systemsDeveloped customer segmentation, automation, and deliverability strategiesWorked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservationA strong strategic thinker with deep customer empathyOrganized, analytical, and highly detail-orientedStrong communicator with excellent writing and campaign planning skillsComfortable balancing creative direction with operational executionConfident in interpreting customer data and translating insights into actionCollaborative leader with a player-coach mindsetStrong hands-on experience with Klaviyo or similar lifecycle marketing platformsExperience managing email, SMS, direct mail, and retention-focused campaigns at scaleFamiliarity with deliverability, segmentation, automation, attribution, and list hygiene best practicesExperience building lifecycle systems in emotionally driven DTC categoriesExperience managing customer retention metrics and revenue accountabilityDirect mail campaign experience preferredBenefitsHealthcare coverage (medical, dental, and vision)Health Savings Account (HSA) eligibilityShort-term disability coverage available after the waiting periodFree 24/7 access to TextCare medical supportRetirement plan with employer matchCompetitive paid time off (PTO) policyApple hardware and the tools needed to do your best workOpportunity to shape the customer experience and retention strategy of a nationally recognized brandCollaborative, fast-moving, and growth-oriented team cultureCompany OverviewLegacybox is an all-in-one, mailed kit, for digitizing memories, tapes, film, and photos. It was founded in 2009, and is headquartered in Chattanooga, Tennessee, USA, with a workforce of 51-200 employees. Its website is https://legacybox.com/.