[Remote] Head of Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. TextNow is the largest provider of free phone service in the nation, aiming to democratize communication. They are seeking a strategic, data-driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine, driving engagement, retention, and sustainable revenue through a comprehensive customer lifecycle strategy.ResponsibilitiesOwn lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime valueDefine and execute a lifecycle roadmap aligned to company and marketing OKRsTranslate customer insights and behavioral data into measurable programs that drive long term valuePartner cross functionally to deliver a consistent, high quality customer experience across the funnelRedesign onboarding to improve clarity, trust, and early habit formationIdentify key early behaviors tied to long term retention and build programs to drive themReduce early churn through proactive education and expectation settingElevate email, push, and in app messaging with clearly defined channel rolesDevelop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signalsLaunch behavior triggered engagement and monetization programsImprove message to user fit across cohorts and use casesContinuously optimize targeting to increase relevance and engagementCreate and own a disciplined lifecycle experimentation roadmapDrive testing across messaging, offers, segmentation, and value propositionsMeasure incremental impact and downstream behavior, not vanity metricsOversee lifecycle platform architecture and reporting in partnership with Marketing OperationsLead lifecycle strategy across email, push, and in app messagingSet standards for frequency, targeting, and customer experienceBalance monetization goals with long term brand trustSkills10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomesProven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first businessDemonstrated track record of materially improving activation, engagement, retention, and lifetime value at scaleStrategic thinker who sees lifecycle as a core growth lever, not just a messaging functionDeep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurementHighly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insightsExperienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems designStrong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goalsBuilder of high performing, accountable teams with clear standards and operational disciplineGrowth oriented but deeply protective of customer trust, brand equity, and long term value creationComfortable operating with executive visibility and accountability in a fast scaling environmentBenefitsFree phone serviceStrong work life blendFlexible work arrangements (work-from-home, remote, or access to one of our office spaces)Employee stock optionsUnlimited vacation12 paid holidays per yearCompetitive payHealth, dental, and vision benefitsShort-term & long-term disability$750 annual wellness benefit or healthcare spending accountRRSP matching (Canada) | 401(K) (USA)Parental leave for eligible employeesLearning & Development opportunitiesWe travel a few times a year for various team events, company-wide off-sites, and moreDogfooding & Customer Obsession - At TextNow, every employee gets to actively use our app for calling and textingCompany OverviewOur mission is to break down the barriers to communication and free the flow of conversation for people everywhere. It was founded in 2009, and is headquartered in Waterloo, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.textnow.com/.