[Remote] Head of GTM Analytics

Note: The job is a remote job and is open to candidates in USA. Apptegy is a company dedicated to transforming how schools communicate and shape the future of education. As the Head of GTM Analytics, you will lead the analytical intelligence behind the go-to-market strategy, establishing the GTM Analytics function and providing insights that influence Sales, Marketing, and Client Success teams.ResponsibilitiesLead diagnostic analytics across the full GTM funnel — segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysis — proactively surfacing trends, risks, and inflection points before they become problems, and always bringing a point of view on what to do nextOwn the analytical inputs to executive reporting — the data, diagnostics, and narratives that power ELT reviews, QBRs, and Board reporting — ensuring leadership always has a clear, accurate picture of GTM performance and riskDefine the vision and roadmap for how AI augments and accelerates the GTM Analytics function — from applying LLMs to unstructured data sources, to building AI-assisted analytical workflows that expand what's analytically possible, not just what's fasterBuild and maintain a suite of predictive models and data products — including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoring — that help GTM teams prioritize and act with confidencePartner with Sales, Marketing, and Client Success leadership to develop analytical frameworks that inform territory design, quota setting, headcount allocation, and GTM strategyDesign and oversee GTM experimentation — test design and measurement frameworks for sales motions, campaigns, and retention initiatives — to drive evidence-based decision-making across the revenue orgDesign and maintain a core reporting suite in Tableau covering executive, operational, and self-service analytics that give every level of the business a trusted, single view of GTM performanceOwn and evolve the core GTM metrics framework — defining what we measure, ensuring consistent definitions, and governing change over time — and act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requests and partnering on prioritization and governanceDefine the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analysts as the business scalesSkillsExperience in leading diagnostic analytics across the full GTM funnel including segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysisAbility to proactively surface trends, risks, and inflection points before they become problemsExperience in owning analytical inputs to executive reporting, ensuring leadership has a clear, accurate picture of GTM performance and riskCapability to define the vision and roadmap for how AI augments and accelerates the GTM Analytics functionExperience in building and maintaining predictive models and data products including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoringAbility to partner with Sales, Marketing, and Client Success leadership to develop analytical frameworks that inform territory design, quota setting, headcount allocation, and GTM strategyExperience in designing and overseeing GTM experimentation including test design and measurement frameworks for sales motions, campaigns, and retention initiativesAbility to design and maintain a core reporting suite in Tableau covering executive, operational, and self-service analyticsExperience in owning and evolving the core GTM metrics framework, ensuring consistent definitions and governing change over timeAbility to act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requestsExperience in defining the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analystsBenefitsComprehensive medical, dental, vision, and life insurance coverageRetirement 401(k) with employer matchHealth Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)Mental Health ReimbursementUnlimited paid time off, including seasonal (December) company-wide time offPaid parental and medical leavePrivate medical insurance for you and your dependentsLife insurance15 days AguinaldoVales de DespensaFondo de AhorroCaja de AhorroFlexible paid time off policyPaid travel to/from Little Rock, Arkansas for Onboarding.Company OverviewPowering your school's identity. Our technology helps K12 leaders build a strong digital brand, without adding work to their teams. It was founded in 2013, and is headquartered in Little Rock, Arkansas, USA, with a workforce of 201-500 employees. Its website is http://www.apptegy.com.Company H1B SponsorshipApptegy has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2025, 1 in 2024, 2 in 2023, 4 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.