[Remote] Head of Growth (SEO & Meta), $100k/yr + performance, fully remote (global)
Note: The job is a remote job and is open to candidates in USA. Respona is a profitable and rapidly growing AI visibility service that helps brands improve their online presence. They are seeking a Head of Growth to lead demand generation efforts, focusing on organic search and scaling paid social channels to accelerate growth.ResponsibilitiesGrow our presence across AI search surfaces (ChatGPT, Claude, Google AI Overviews) as a first-class channelBuild an off-page strategy that closes our AI visibility gap and grows organic trafficOversee our full website redesign: new site structure, tool pages, and landing pages, working with our designer and developer to ship itScale our programmatic and tool-page strategy: hundreds of pages built, ranked, and converting on high-intent keywordsOwn technical SEO, internal linking, content quality, and topical authorityStand up and scale Meta ads: creative strategy, influencer collaborations, budget, and clean conversion trackingRun targeted paid search and retargeting across Google, Meta, and displayRun our newsletter and keep the list clean and healthyBuild an organic content program for team members who opt in, writing and scheduling on their behalfTest new channels (affiliate, creator partnerships, communities, events, co-marketing) and scale the winnersDrive a steady, growing flow of qualified leads and high-intent trafficBuild the reporting, attribution, and forecasting to make growth predictablePartner with sales to tighten handoffs and shorten time-to-closeSkillsSEO/GEO is your superpower. Non-negotiable. You've built tool pages, owned technical SEO, and ranked content that convertsYou've run Meta ads that worked. Strong second skill. Real budgets, creative and influencer campaigns, clean trackingYou've touched the other channels too. Newsletters, paid search, retargeting, organic social, partnerships. You know which lever to pull whenOperator, not just a strategist. You've shipped landing pages, set up GA4 and attribution, and run experiments end-to-endTrack record of scaling B2B SaaS. You've helped take a company from 7-figures ARR to $10M+ ARRAI-native. You use Claude to compress your work and have a real point of view on how AI search is changing software discoveryCommercially minded. You think in pipeline, CAC, payback, and ARR, not just traffic and rankingsComfortable with ambiguity. First growth hire. You'll build the playbook, the team, and the systemsScaling programmatic SEO at a SaaS companyA strong Meta ads portfolio with proven ROAS, ideally with influencer and creator adsHands-on digital PR, link building, or AI search optimization (in-house, agency, or as a Respona-style customer)Standing up an affiliate or partner program from zeroBenefitsPerformance bonusFully remote (global)Remote-first with competitive compCompany OverviewRespona is the all-in-one link building outreach software that helps businesses increase their organic traffic from Google. It was founded in 2018, and is headquartered in Rockville, Maryland, USA, with a workforce of 11-50 employees. Its website is https://respona.com/.