[Remote] Head of Growth Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. PriceLabs is a revenue management solution for the short-term rental and hospitality industry, and they are seeking a Head of Growth Marketing to lead their marketing strategy for their largest customer segment. The role involves leading a team, managing multi-channel marketing campaigns, and building a culture of data-driven experimentation to drive growth and optimize customer engagement. Responsibilities • Lead and Inspire a High-Performing Team: You will lead, mentor, and grow our brilliant inbound digital marketing team. Your primary role as a leader is to foster a culture of excellence and empower your team to do the best work of their careers • Own the Growth Marketing Strategy for Our Largest Customer Segment (those renting less than five properties): You will take complete ownership of the marketing strategy for hosts—our vibrant community of customers with fewer than five properties. This means you will architect the marketing plan, inspire collaboration across the marketing department to execute it, and be accountable for the growth of this critical segment • Command a Multi-Channel Performance Marketing Engine: You will architect and manage our advertising campaigns across a diverse set of platforms (Google, Meta, TikTok, etc.) and strategically command a multi-million dollar budget to maximise ROI • Transform our Website into a Conversion Machine: The website is our primary demand-gen channel. You will own its success. This goes far beyond content architecture; you will lead our Conversion Rate Optimisation (CRO) efforts, driving a rigorous, experimental process. You’ll work with our fantastic content and product marketing teams on the words, but you’ll be the one asking, "How can we test that?" to find what truly moves the needle and gets users to that trial button • Master the Customer Journey Through Lifecycle Marketing: You will design and build the nurturing campaigns that guide prospects from their first touch to becoming happy customers. This involves creating personalised journeys that improve engagement, drive product adoption, and increase conversion rates • Champion a Culture of Data-Driven Experimentation: You will foster an environment where data guides our decisions and calculated experiments are encouraged. You'll champion the adoption of AI to boost our performance and, when necessary, dive deep into the data yourself—SQL skills are a huge plus here—to find the insights that others miss • Build our Virtual Events Channel from Scratch: We believe there’s a vast, untapped opportunity in owned virtual events, a channel we haven't yet scaled. You will be the architect of this program, creating compelling events that educate our audience on topics that matter to those who have been renting their properties for years, and others who have just started. Many of these prospects are not yet aware that they have a problem with pricing, and it will be your role to bring them into our marketing funnel and to nurture them through to conversion Skills • 10+ years in B2B SaaS growth • Powerful track record of driving significant ARR growth in a product-led (PLG) environment • Inspiring and empathetic manager • Deep, hands-on expertise in performance marketing, lifecycle marketing, and website optimisation • Strong understanding of how performance marketing, lifecycle marketing, and website optimisation intersect with Content, SEO, and Field Marketing • History of implementing AI to find real efficiencies and unlock new growth opportunities • Sharp analytical mind and ability to distil complex data into a clear, actionable story • World-class communicator who knows how to influence and persuade peers Benefits • Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here) • Work with a global team (19 countries and counting) of passionate individuals who accept open communication, empowerment, and a shared focus on customer success. • We are a remote-first organisation and accept work from home as the norm. • We are a freemium product, so marketing leads the charge on customer acquisition. Company Overview • PriceLabs is a provider of dynamic pricing and revenue management solutions for the short-term rental industry. It was founded in 2014, and is headquartered in Chicago, Illinois, USA, with a workforce of 201-500 employees. Its website is Apply tot his job