[Remote] Head of Growth Fractional

Note: The job is a remote job and is open to candidates in USA. Nothing else is a sensitive skincare brand focused on preservative-free formulas. They are seeking a Fractional Head of Growth to architect customer acquisition, conversion, and retention systems while working closely with the Founder and guiding creative team members.ResponsibilitiesOwn Retention: Design, deploy, and continuously optimize our core email and SMS automation flows (Klaviyo) to maximize customer lifetime value and repeat purchase ratesDirect Creative Performance: Translate web and ad data into actionable creative briefs. You will tell our content creator exactly what hooks, formats, and product angles are converting traffic into buyersOptimize the Funnel: Ruthlessly analyze our Shopify funnel. Identify conversion bottlenecks, suggest landing page optimizations, and improve our overall site conversion rate (CVR)Paid Media Prep & Oversight: Establish our tracking infrastructure (pixels, attribution tools) and manage a small, highly targeted testing budget for paid acquisition as we scaleReport the Truth: Provide a weekly, no-fluff dashboard tracking the actual health of the business: blended CAC, MER (Marketing Efficiency Ratio), retention rates, and daily revenue goalsSkills7+ years of experience in CPG and DTCProven DTC Track Record: You have scaled early-stage e-commerce brandsData-First, Creative-Second: You live in Shopify analytics, Google Analytics, and Klaviyo dashboards. You make decisions based on numbers, not 'vibes'Leader of Creatives: You know how to give constructive, data-driven feedback to entry-level content creators without crushing their creative spiritTech Stack Fluent: High proficiency with Shopify, Klaviyo, and modern DTC attribution/analytics toolsCompany OverviewNothing Else is a sensitive skincare brand specializing in waterless products with plant-based preservatives. It was founded in 2025, and is headquartered in San Diego, California, US, with a workforce of 0-1 employees. Its website is https://thenothingelse.com.