[Remote] Head of Growth

Note: The job is a remote job and is open to candidates in USA. Swoop is a rapidly growing company aiming to build an African super-app, starting with food delivery. They are seeking a Founding Head of Growth to manage the marketing strategy and budget, focusing on customer acquisition and brand positioning across various channels in Africa.ResponsibilitiesMarket Entry & Go-to-Market Strategy: Build and execute go-to-market and expansion marketing strategy for Nigeria and new African markets. Refine target customer segments, positioning, channel mix, and launch phases by city. Deliver weekly synthesized insights on customer behavior, pricing psychology, and channel efficacyBrand, Positioning & Restaurant Partner Marketing: Craft messaging frameworks, brand voice guidelines, and campaign narratives. Partner with top restaurants to co-market Swoop’s benefits, onboarding incentives, and category leadership. Build partner campaigns and onboarding assets that scale restaurant acquisitionGrowth, Demand Generation & Campaign Execution: Scale customer acquisition across digital (social, search, creator partnerships), field marketing, promotions, referrals, and experiential activations. Design and run high-velocity campaigns: food creator partnerships, ambassador networks, flash delivery events, and boundary-pushing launch activations. Own app install funnels, attribution, CAC, and channel ROAS. Build and operate referral, loyalty, CRM, and lifecycle marketing systems (WhatsApp, push, email)Marketing P&L & Analytics: Own and manage monthly marketing budget, forecasts, and profitability contribution. Track CAC, orders, GMV uplift, retention, activation, and channel performance. Drive KPI improvements across order volume, active users, retention, referral contribution, and conversionTeam Building & Expansion: Hire and lead a lean, high-performing marketing team spanning content, performance marketing, field activations, partnerships, and brand/PR. Build expansion playbooks for future verticals (groceries, parcels, transport, payments). Coach marketers to scale into multi-vertical product adoption as the super-app expandsSkills4+ years in B2C growth or marketing at a startup, marketplace, or consumer platformDemonstrated exceptional ownership of acquisition, retention, or growth metrics at a product with 100K+ monthly active usersMajority B2C background with B2C work in the last 5 years. No predominantly B2B profilesStrong analytical skills with a track record of data-driven decision-making (CAC, retention, LTV, channel ROAS)Strong English proficiency: fluent working and communicationExperience at food delivery, marketplace, or high-growth consumer platforms preferred: DoorDash, Uber / Uber Eats, Grubhub, Instacart, or similarExtraordinary achievements in any field—from a national spelling bee to a varsity sport to a side project that took off. We value exceptional peopleExperience launching new markets, especially in developing or international marketsEducational background in data science, statistics, or a quantitative fieldEntrepreneurial drive and comfort building from scratch without a playbookA genuine desire to learn local context and tailor campaigns to each marketBenefitsEquity: Guaranteed equity in Swoop’s global entity.Bonus: Execution-linked performance bonus pool tied to launch KPIs and growth milestones (5–20%).Fully accommodated work travel: For candidates wanting to relocate to Lagos, visa, travel, accommodation, and meals are completely covered.Impact: Founding ownership in scaling a funded super-app across Africa.Company OverviewSwoop operates as an internet marketplace platform that provides food delivery services. It was founded in 2025, and is headquartered in Yaba, Lagos, NGA, with a workforce of 11-50 employees. Its website is https://www.swoop.com.ng.