[Remote] Head of Digital Marketing

Note: The job is a remote job and is open to candidates in USA. Nextpower is a company focused on driving the global energy transition with innovative clean energy solutions. They are seeking a strategic Head of Digital Marketing to lead their digital ecosystem, customer journey strategy, and demand generation efforts, while overseeing integrated digital marketing programs to enhance brand visibility and drive business growth.ResponsibilitiesServe as the strategic owner of Nextpower’s global website experience and digital customer journey roadmapLead ongoing website strategy, optimization, and governance across corporate, campaign, and landing page experiencesDevelop and execute website roadmap priorities aligned to business goals, customer needs, and brand strategyDrive conversion optimization initiatives to improve engagement, lead generation, and user experiencePartner with internal stakeholders and agency teams on UX recommendations, audience journeys, content strategy, and site enhancementsOversee website publishing workflows, content updates, reporting, analytics, and performance optimizationLead SEO and emerging AEO (Answer Engine Optimization) strategies to improve discoverability, search visibility, and AI-driven content performanceMonitor digital trends, analytics, and customer insights to continuously improve the digital experience ecosystemBuild and execute integrated digital marketing campaigns that support pipeline generation, business development, and strategic growth prioritiesLead Nextpower’s account-based marketing (ABM) strategy, including audience targeting, segmentation, campaign orchestration, and performance optimizationDevelop nurture strategies and integrated customer journeys across digital touchpointsOversee email marketing strategy and execution, including newsletters, nurture campaigns, automated journeys, event follow-up sequences, and engagement campaignsPartner closely with communications and marcom teams to align messaging, campaign strategy, content development, and activationSupport event marketing and post-event engagement strategies to maximize lead conversion and relationship-building opportunitiesCollaborate with sales and business stakeholders to align campaigns with commercial priorities and customer needsAnalyze campaign performance and develop actionable insights and recommendations to optimize future programsPartner closely with Regional Marketing Managers to support regional digital, web and ABM marketing initiativesEnsure digital experiences and campaigns consistently reflect Nextpower’s brand strategy and positioningPartner with communications, marcoms, brand, product marketing, sales, and SMEs to align storytelling, messaging, and customer engagementContribute to broader brand and growth initiatives through strategic thinking, integrated planning, and collaborative executionSupport development of scalable digital marketing processes, governance models, and best practicesSkills12+ years of experience in digital marketing, brand strategy, demand generation, digital communications, or integrated marketing rolesProven experience leading website strategy, digital customer journeys, and integrated digital marketing programsExperience with demand generation, ABM, email marketing, nurture campaigns, and audience segmentation strategiesStrong experience partnering cross-functionally with communications, sales, brand, analytics, and executive stakeholdersDemonstrated success managing integrated campaigns that drive engagement, visibility, and business outcomesExperience working in complex, matrixed, and fast-paced organizationsStrong understanding of SEO, digital analytics, conversion optimization, and emerging digital engagement trendsExperience collaborating with agency partners and managing external vendorsStrong project management and organizational skills with ability to manage multiple priorities simultaneouslyExperience within energy, sustainability, infrastructure, industrial, B2B, technology, or highly regulated industriesExperience supporting global or multi-regional organizationsFamiliarity with modern marketing automation and CRM platformsExperience developing executive-level presentations, narratives, and strategic recommendationsExperience supporting international or LATAM marketing initiativesPortuguese language proficiency strongly preferredCompany OverviewNextpower™ (formerly Nextracker) designs, engineers, and delivers an advanced energy technology platform for solar power plants, innovating across structural, electrical, and digital domains. It was founded in 2013, and is headquartered in Fremont, CA, US, with a workforce of 1001-5000 employees. Its website is .Company H1B SponsorshipNextracker Inc. has a track record of offering H1B sponsorships, with 3 in 2026, 28 in 2025, 23 in 2024, 16 in 2023, 17 in 2022, 13 in 2021, 17 in 2020. Please note that this does not guarantee sponsorship for this specific role.