[Remote] Head of Demand Generation & Growth

Note: The job is a remote job and is open to candidates in USA. Cresta is a company that unlocks the true potential of the customer experience through its AI platform. They are seeking a Head of Demand Generation & Growth to lead customer acquisition and develop a comprehensive growth strategy, focusing on performance marketing and conversion optimization.ResponsibilitiesDesign, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenueLead and optimize performance marketing with a focus on efficiency, scalability, and ROIOversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experienceDevelop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic trafficImplement a robust experimentation framework for A/B testing and new channel evaluationCollaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goalsOwn marketing analytics and attribution for digital channels, delivering clear insights on performance and impactManage agency and vendor relationships to ensure alignment and qualityBuild, mentor, and grow a high-performing teamPartner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurementSkillsBachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership roleProven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channelsDeep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketingExperience working with enterprise buyer journeys and ABM motionsProficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or TableauDeep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivityCollaborative, growth-oriented leader with experience managing internal teams and agenciesProven success leading marketing initiatives across multiple countries or regionsIndustry-specific campaign expertiseBenefitsComprehensive medical, dental, and vision coverage with plans to fit you and your familyFlexible PTO to take the time you need, when you need itPaid parental leave for all new parents welcoming a new childRetirement savings plan to help you plan for the futureRemote work setup budget to help you create a productive home officeMonthly wellness and communication stipend to keep you connected and balancedIn-office meal program and commuter benefits provided for onsite employeesCompany OverviewCresta uses artificial intelligence to assist sales and service agents in the quality of customer service. It was founded in 2017, and is headquartered in Sunnyvale, California, USA, with a workforce of 201-500 employees. Its website is https://www.cresta.com.Company H1B SponsorshipCresta has a track record of offering H1B sponsorships, with 2 in 2026, 9 in 2025, 6 in 2024, 2 in 2023, 10 in 2022, 4 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.