[Remote] Head of Content Marketing

Note: The job is a remote job and is open to candidates in USA. Playbook is a leading creator platform for fitness, health, and wellness, dedicated to helping fitness creators build sustainable businesses. They are looking for a Head of Content Marketing to develop and manage their content strategy, build a team, and drive measurable outcomes while working closely with other leadership teams.ResponsibilitiesOwn the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and whySet and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustainLead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the barBuild the team. Identify the right roles, hire the right people, and develop themDrive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and revenuePartner across the company. Coordinate with Growth, Product Marketing, Sales, and Product. Your work should compound theirs and vice versaUse modern tools to expand output. Identify and deploy the AI workflows, automations, and editorial systems that let a small content team punch above its weightSkills8+ years in content marketing or content-led growth. You can show traffic, ranked positions, leads, and revenue impact tied to your workHands-on producer. You can write the article, script the video, brief the editor, and approve the final cut. You are senior, but you are not above the workCross-format fluency. SEO articles, video scripts, social, case studies, podcasts, long-form. You do not need to be elite at every format, but you need to be strong across the boardDeep working knowledge of how SaaS and creator businesses actually grow: positioning, offers, lead generation, conversion, retention. You can hold your own in a tactical conversation with a sophisticated operatorStrong organic search foundation. Keyword research, technical hygiene, internal linking, content briefs, and a credible point of view on AI searchTrack record of hiring and developing content talent. You know how to interview, coach, and unblockOperator mindset. You push for the best hook, not the 'good enough' hook. You measure what you ship. You do not settleExceptional communicator. We are remote-first and async-friendly; your voice has to carry the weightLived experience in fitness, health, wellness, or an adjacent creator verticalFamiliarity with the creator economy ecosystem and the platforms creators useBackground as a creator yourself. You have built and monetized your own audienceExperience operating a podcast or video channel that found an audienceComfort working with data tools, BI dashboards, and modern SEO platformsA network you can tap for collaborations, and referralsBenefitsCompetitive B2B salary with equity options.100% remote with flexible working hours and async-friendly culture. Collaboration across Europe and the US.A collaborative team that values ownership, open communication, and autonomy over micromanagement.Yearly team retreats focused on connection, alignment, and building strong team relationships.Flexible Unlimited Paid Time Off. We expect you to take at least 4 weeks off per year.Company OverviewPlaybook is the #1 creator economy platform for talent in the fitness & athletic industry. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://playbookapp.io.