[Remote] Head of Brand Marketing

Note: The job is a remote job and is open to candidates in USA. Mercury is a fintech company that aims to redefine the banking experience for entrepreneurs. They are seeking a Head of Brand Marketing to create a compelling narrative around their brand, develop multi-channel marketing strategies, and drive engagement within the startup community.ResponsibilitiesReframe the category, and put Mercury at the center: build the story for what it means for a tech company to own a bank, and how that will fundamentally change the relationship between founders and their financesBuild and own the multi-channel brand system and budget: campaigns, content (editorial and educational), social, community, and events/experiential that keep Mercury in the founder conversationDrive earned attention — create programs, moments, and stories that founders share and engage with because they're actually worth sharing, not because they're promotedBuild a brand measurement framework that tracks awareness, sentiment, and cultural presence in the founder community, so we know when something is working and can scale it upTake smart, creative risks: create a team culture that goes for bold swings and knows that playing it safe is actually a recipe for failureSkillsDeep personal fluency in the startup and founder ecosystem — you're embedded in this world and you understand how founders think, what they trust, and how ideas spread between themA track record of building brand presence that got talked about — not just campaigns that ran, but work that founders shared, referenced, and associated with a company's identityStrong narrative instincts: you can find the story in a company and tell it compellingly across formats — a campaign, an event, a tweet, a one-liner at a dinnerCultural fluency: a genuine pulse on art, fashion, music, and the broader cultural conversation; you can sense where Mercury fits into the zeitgeist, not just what's trendingExperience owning a full brand surface — campaigns, content, social, events, community — and translating that into a coherent system, not a series of disconnected activationsExperience at a company that successfully built a brand founders actively identify with — and a strong point of view on what made it workBackground in community building, social, or content as a primary brand distribution channelBenefitsEquity (stock options)BenefitsCompany OverviewMercury provides digital banking and financial tools tailored for startups and modern businesses. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://mercury.com.