[Remote] Growth Product Manager

Note: The job is a remote job and is open to candidates in USA. RealPage, Inc. is seeking a Growth Product Manager to join their Marketing Suite and transform marketing services into differentiated product offerings. The role involves productizing marketing services, driving CMS innovation, and owning the product vision and roadmap while collaborating with various teams to enhance product delivery and revenue strategy.ResponsibilitiesTurn GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, defined outcomes, and repeatable deliveryIdentify and prioritize high-impact improvements to our CMS and ILS/storefront products, with a sharp eye on what operators need to convert prospects into leasesDevelop and refine our answer engine optimization story: synthesizing market signals, client needs, and what makes our approach defensible as search behavior evolvesCreate and maintain the strategy and roadmap for your product area; break down requirements into epics, features, stories, and acceptance criteriaOversee backlog creation and refinement, coordinate across multiple work streams, and identify cross-product dependencies before they become problemsPartner closely with engineering, CS, and sales to close the gap between what we build and what gets sold and deliveredSpot near-term growth opportunities (migrations, upsells, new packaging) and help the business capture them with data and a clear point of viewLead discovery conversations, user groups, and client-facing demos. Market sensing is part of the job, not a nice-to-haveSkills5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/servicesExperience productizing services — translating delivery-based work into structured, repeatable, packageable product linesWorking knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products (you don't have to be a practitioner, but you need to speak the language)Comfort with ambiguity — you're energized by getting things organized, not just maintaining what's already thereStrong communicator who can move between an engineering standup and an executive presentation without losing the threadBachelor's degree requiredMultifamily housing or real estate industry experience — a sharp PM who learns fast is equally valuableFamiliarity with GEO/AEO and AI-driven search behavior — this is a differentiator and something we're actively investing inBenefitsHealth, dental, and vision insurance.Retirement savings plan with company match.Paid time off and holidays.Professional development opportunities.Performance-based bonus based on position.Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.Company OverviewRealPage is the leading global provider of AI-enabled software platforms to the real estate industry. It was founded in 1998, and is headquartered in Richardson, Texas, USA, with a workforce of 5001-10000 employees. Its website is https://www.realpage.com.Company H1B SponsorshipRealPage, Inc. has a track record of offering H1B sponsorships, with 10 in 2025, 19 in 2024, 11 in 2023, 11 in 2022, 17 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.