[Remote] Growth Marketing & Technology Senior Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. Continued Care Inc is a leader in EdTech, dedicated to empowering professionals and enhancing careers. They are seeking a Growth Marketing & Technology Senior Manager to lead their marketing tech stack integration, optimize the growth funnel, and develop innovative acquisition strategies.ResponsibilitiesLead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channelsOwn the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reportingEstablish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailingsCollaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stackPartner with the data team to align CDP data structures to the broader data roadmap and migration projectDrive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppressionLead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analyticsManage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contributionEvaluate and recommend additional MarTech tooling to support channel expansion and automation maturityServe as the internal subject matter expert on email and related CDP capabilitiesManagerial responsibilities of one or more team membersSkills6+ years in email marketing, growth marketing, or marketing automationHands-on experience with a CDP — Twilio Segment preferredDirect experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent)Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional dataWorking knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene managementExperience working cross-functionally with data engineering, analytics, and product teamsDirect mail program experience or exposure to omnichannel orchestrationExperience in a subscription or auto-renew business modelActive, hands-on use of AI tools in a marketing workflowExperience in a regulated or compliance-sensitive vertical (healthcare, education, financial services)Solid familiarity with MarketoBenefitsFull-time W2 position, work core business hours in your time zoneWork from home with a company-provided MacBook and internet stipend21 days of flexible PTO + your birthday + holidays (with flexible substitution)½ day Summer Fridays Memorial Day to Labor DayComprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefitsCompany OverviewWe provide skilled nursing, physical therapy, occupational therapy, speech therapy, and aide services. It was founded in 1994, and is headquartered in Lima, Ohio, USA, with a workforce of 51-200 employees. Its website is https://www.ccilima.com.