[Remote] Growth Marketing, Sr. Associate (Contractor)
Note: The job is a remote job and is open to candidates in USA. Acorns is a financial wellness app focused on helping individuals and families save and invest for the long term. They are seeking a Growth Marketing Sr. Associate to expand their paid acquisition channel mix, working closely with the Senior Paid Acquisition Manager to research, launch, and scale emerging platforms to drive user growth.ResponsibilitiesSupport the development and execution of a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and alternative platformsManage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisionsPartner with the Creative team to brief and iterate on ad assets tailored to new platform environmentsIdentify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experimentTrack and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholdersMaintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the teamSupport acquisition growth across our brand portfolioâAcorns, Acorns Early, and GoHenryâwith a focus on US-based performanceWork collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insightsActively monitor the AdTech landscapeâincluding gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPsâand bring forward channel opportunities for the team to evaluateSkills3â5 years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experienceHands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar)Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisionsA data-driven mindsetâyou're comfortable working with performance data and translating numbers into clear, actionable takeawaysStrong organizational skills and attention to detail; you follow processes carefully, flag questions early, and aren't afraid to modify your approach when the situation calls for itClear written and verbal communication skillsâyou can summarize experiment results and share channel recommendations in a way that's easy for stakeholders to act onGenuine curiosity about where digital advertising is heading and a hunger to explore channels competitors aren't using yetA belief that your work is connected to something biggerâhelping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that missionExposure to Marketing Mix Modeling (MMM) is a plusBenefitsCompetitive hourly ratesTalented and motivated team who care deeply about one another, our mission, and our customersThe rare opportunity to create a new world, solving big societal challenges through meaningful workAcorns is a remote-first organization , offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.Company OverviewAcorns is a financial technology and services company that specializes in automated investments and robo-advice. It was founded in 2012, and is headquartered in Irvine, California, USA, with a workforce of 501-1000 employees. Its website is https://www.acorns.com/.