[Remote] Growth Marketing Specialist (Funnel & CRO)

Note: The job is a remote job and is open to candidates in USA. Legacy Farmer helps American farmers and ranchers master their finances and maintain their legacy. They are seeking a data-driven Growth Marketing Specialist (Funnel & CRO) to lead their testing strategy and enhance conversion performance across all digital marketing channels.ResponsibilitiesManage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnelsDevelop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metricsPrioritize tests based on bottleneck diagnosis (e.g., above-the-fold engagement, opt-in to view rates)Maintain a weekly testing cadence and ensure 100% documentation of resultsWrite, schedule, and optimize email marketing campaigns to maximize engagement and conversionsCreate and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show ratesMaintain a comprehensive funnel mapping system in Notion, documenting traffic types, funnel events, and individual pagesFollow established SOPs for funnel test launches to ensure tracking is firing correctly before going liveMap all funnel events to Cometly to ensure accurate attribution and performance trackingSet up and manage Cometly dashboards and Ninety scorecards to monitor real-time performancePerform regular audits of all report metrics to identify and fix data flow discrepanciesTrack and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked callsSkillsProven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimizationProficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and NotionAnalytical mindset with the ability to 'interrogate' data to find bottlenecks and growth opportunitiesStrong project management skills and the ability to work independently in a fast-paced, remote environmentA 2-minute video introducing yourself and explaining why you're a great fit for this role will be required to be considered for this roleBonus: Agriculture background or experience in financial education industriesBenefitsRemote - USFully RemoteUncapped PTO (Within Reason)$10,000 in eligible bonusesCompany OverviewLegacy Farmer aids farmers in financial mastery and building sustainable businesses for future generations. It was founded in 2019, and is headquartered in Hays, Kansas, USA, with a workforce of 2-10 employees. Its website is https://legacyfarmer.org.