[Remote] Growth Marketing Specialist (Florida and New Jersey)

Note: The job is a remote job and is open to candidates in USA. The Entrust Group is a pioneer in self-direction, providing administration services for self-directed retirement accounts for over 40 years. They are seeking a Growth Marketing Specialist to architect and scale their digital acquisition engine, overseeing the full-funnel lifecycle and optimizing conversion performance across web properties.ResponsibilitiesArchitectural & Semantic Strategy: Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO)Conversion-Centric Alignment: Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journeyAgency & Vendor Management: Serve as the primary point-of-contact for external web design and development agencyTechnical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experienceData-Driven Testing: Lead rigorous A/B and multivariate testing for high-conversion landing pagesFunnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to leadHolistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer enginesContent Authority: Partner with the Content Marketing Specialist to ensure all digital assets are structured to secure brand citations in generative AI summariesTechnical SEM: Manage high-intent PPC campaigns, optimizing for qualified leads rather than simple click volumeCross-Platform Execution: Design and manage performance-focused campaigns across Google Ads, YouTube, Meta, and LinkedIn, ensuring creative alignment and audience segmentationIntent-Based Marketing: Utilize HubSpot’s Buyer Intent and behavioral data to trigger automated, personalized outreach for high-value prospectsLead Intelligence: Develop and refine sophisticated Lead Scoring models to prioritize high-intent accounts for the sales teamAttribution Modeling: Maintain a clear view of multi-touch attribution to accurately report on the ROI of diverse marketing spendCampaign Strategy: Partner with the marketing team to design and execute integrated, multi-channel growth programsPerformance Reporting: Distill SEO, AIO, and site metrics into clear, actionable insights for stakeholdersTactical Synchronization: Lead the technical rollout of campaigns to ensure tracking accuracy and cross-channel consistencyIndustry Leadership: Monitor and implement emerging trends in AI search and privacy-first data trackingSkillsBachelor's degree in Marketing, Business, Analytics, or a related field preferred3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industryProven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion rate optimizationStrong hands-on experience with HubSpot (or similar CRM), including lead scoring, lifecycle management, workflows, and attribution trackingDemonstrated ability to manage and optimize paid media campaigns across platforms such as Google Ads, YouTube, Meta, and LinkedInDeep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citationExperience leading website strategy and CRO initiatives, including A/B testing, landing page optimization, and user journey mappingFamiliarity with web technologies and infrastructure, including CMS platforms (HubSpot preferred) and collaboration with development teamsStrong proficiency in analytics and tracking tools, including Google Analytics, Google Tag Manager, and Google Search ConsoleAbility to interpret complex data and translate it into actionable insights that drive pipeline and revenue growthExperience managing external agencies and vendors, with the ability to hold partners accountable to performance goalsExcellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environmentStrong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partnersDetail-oriented, proactive, and highly accountable, with a bias toward execution and continuous improvementCompany OverviewThe Entrust Group provides Self-Directed IRAs allow you to invest in alternative assets, such as real estate, gold and private placements. It was founded in 1981, and is headquartered in Oakland, California, USA, with a workforce of 51-200 employees. Its website is https://www.theentrustgroup.com/.