[Remote] Growth Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Rancho BioSciences is a San Diego–based provider of biomedical data curation and data science services for pharma and biotech. The Growth Marketing Specialist will be responsible for developing and executing digital marketing campaigns to generate qualified leads, enhance brand authority, and improve the company's digital presence.ResponsibilitiesPlan and execute multi-channel digital campaigns (paid search, paid social, display, email) designed to generate marketing-qualified leads (MQLs) and contribute to revenue pipelineOwn end-to-end campaign execution: audience targeting, ad creative briefing, landing page coordination, lead routing, and reportingBuild and optimize lead nurture programs in collaboration with business development to move prospects through the funnelManage and grow the marketing automation platform (e.g., HubSpot or Marketo), ensuring data hygiene, segmentation, and campaign tracking are consistently maintainedPartner with the Head of Marketing to develop and execute an annual digital marketing calendar aligned to company revenue goalsPartner with Marketing and Sales team to execute on ABM and event campaignsDevelop and execute an SEO strategy including keyword research, on-page optimization, technical SEO improvements, and backlink outreachCreate and publish SEO-optimized content (blog posts, case study excerpts, landing pages) in collaboration with scientific and business subject-matter expertsMonitor organic search rankings, traffic trends, and content performance; iterate based on dataWork with other team members to maintain and improve the Rancho Biosciences website for conversion rate optimization (CRO), UX, and messaging clarityMaintain Rancho's LinkedIn and other relevant social channels — content calendar, community engagement, and paid social campaignsMonitor brand mentions, competitive activity, and industry conversations to identify real-time engagement opportunitiesSupport development of thought leadership content, including webinars, whitepapers, and conference materialsEnsure consistent brand voice and visual identity across all digital channelsBuild and maintain dashboards (Google Analytics, CRM, ad platforms) to track campaign performance, channel contribution to pipeline, and overall digital healthConduct ongoing competitive digital analysis — benchmarking Rancho's share of voice, keyword rankings, content gaps, and social engagement against key competitorsDeliver regular performance reports to the Head of Marketing with clear insights and recommended optimizationsRun A/B tests on ads, landing pages, and email to continuously improve conversion ratesSkills1–3 years of experience in digital marketing, growth marketing, or demand generation in a B2B environmentStrong preference for candidates with experience with life sciences, biotech, and pharma organizationsHands-on experience with at least two of: Google Ads, LinkedIn Ads, SEO tools (SEMrush, Ahrefs, Moz), marketing automation (HubSpot, Marketo), or Google Analytics. HubSpot certification preferredAbility to write clear, compelling copy for ads, emails, and landing pagesData-driven mindset — comfortable building reports, interpreting metrics, and making optimization recommendationsStrong project management and organizational skills; able to manage multiple campaigns simultaneouslyCollaborative communication style with the ability to work cross-functionally with scientific and commercial teamsFamiliarity with bioinformatics, genomics, or data science conceptsExperience with CMS platforms (WordPress, Webflow) and basic HTML/CSSBackground in content marketing or technical writingKnowledge of project management tools (Asana, Monday, etc.)Company OverviewRancho BioSciences is a pharmaceutical company providing knowledge management and genetic variant annotation. It was founded in 2012, and is headquartered in San Diego, California, USA, with a workforce of 51-200 employees. Its website is http://ranchobiosciences.com.