[Remote] Growth Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Aylo is a tech pioneer offering world-class adult entertainment and games, committed to safe user experiences and community empowerment. As a Growth Marketing Specialist, you will drive user acquisition and conversion for a new telehealth product, overseeing the entire customer journey from media buying to landing page optimization.ResponsibilitiesDevelop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth productCreate compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through ratesLeverage existing product traffic through strategic cross-promotion and funnel optimization techniquesDesign and optimize landing pages and conversion funnels to maximize sign-up rates from acquired trafficAnalyze campaign performance data to optimize targeting, creative, and conversion metricsCollaborate with brand and creative teams to ensure consistent messaging across all touchpointsA/B test ad formats, landing page elements, and user flows to continuously improve conversion ratesMonitor and report on key performance metrics including CAC, conversion rates, and ROISkills5+ years of experience in performance marketing, growth marketing, or digital acquisition rolesBachelor's degree in marketing, business, or related field, or equivalent professional experienceProven experience with mainstream media buying platforms (Facebook, Google, native networks, etc.)Strong track record of driving user acquisition and optimizing conversion funnels for digital productsDeep understanding of conversion rate optimization, landing page design, and user experience principlesStrong analytical and problem-solving skills with proficiency in analytics tools (Google Analytics, attribution platforms, etc.) and proven ability to make data-driven decisions with attention to detailExperience with brand positioning and creative development for performance campaignsExperience with telehealth, healthcare technology, or other regulated industry marketing preferred; subscription-based product experience a plusKnowledge of compliance requirements for healthcare marketing (HIPAA, FDA guidelines)Company OverviewAylo is an adult entertainment and technology company that operates websites and services in the adult entertainment sector. It was founded in 2004, and is headquartered in Luxembourg, Luxembourg, LUX, with a workforce of 1001-5000 employees. Its website is https://aylo.com.