[Remote] Growth Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Information Mapping is a company that helps organizations create clear and structured documentation for their processes and information. They are seeking a Growth Marketing Specialist to develop and execute go-to-market strategies, focusing on lead generation and pipeline growth while collaborating closely with the sales team.ResponsibilitiesDevelop, guide, and execute go to market strategies in close collaboration with the sales team, focusing on lead generation, pipeline growth, and conversionTranslate commercial objectives into concrete campaigns and actions, ensuring flawless execution across all channelsContinuously optimize campaigns based on data (metrics, dashboards, KPIs) and adjust where neededCollaborate with sales and IT to deliver consistent messaging and strong value propositionsThink digital first, experiment with new channels and tools (AI, automation), and stay ahead in how we go to marketAct as a point of contact for marketing questions from other departments within Information MappingSkills5 or more years of marketing experience with proven impact on go to market, lead generation, and commercial growth (experience in IT is a plus)Translate strategy into concrete actions and campaigns in close collaboration with salesYou feel comfortable working remotely in an international environmentYou have a strong interest in positioning, market approach, and growth trajectories, and you can guide and challenge organizations in these areasYou work data driven and actively steer on KPIs, performance, and optimizationYou are digital first, experiment with AI and new tools, and translate innovation into concrete business impactYou thrive in an ambitious, growing environment with room for ownership, speed, and initiativeData‑Driven Mindset: You make decisions based on evidence, not assumptions, and you're fluent in interpreting marketing metricsGrowth Mentality: You love testing, iterating, and finding creative ways to unlock new demandTechnical Fluency: You're comfortable with HubSpot Marketing Hub, analytics tools, and AI tools for marketing and lead genStrong Communication: You can translate complex ideas into clear, compelling messages for various industries (pharma, government, finance, utilities)Self‑Direction: You thrive in a remote environment, manage your time, and consistently deliver resultsCustomer Insights: You understand user pain points and tailor messaging and campaigns to address themBenefitsCompetitive salary and benefitsFlexible work environmentOpportunity to work with cutting-edge AI toolsProfessional development and growth opportunitiesA collaborative and inclusive cultureCompany OverviewWho We Are As global leader in structured documentation, we solve documentation problems at their source. It was founded in 1982, and is headquartered in Ghent, Oost-Vlaanderen, BEL, with a workforce of 11-50 employees. Its website is https://www.informationmapping.com/en/.