[Remote] Growth Marketing Manager (Social)

Note: The job is a remote job and is open to candidates in USA. Everlywell is a digital health company pioneering the next generation of biomarker intelligence. They are seeking an experienced Growth Marketing Manager to lead their social media marketing efforts, including paid social and influencer marketing, to enhance brand visibility and drive demand for their at-home test kits.ResponsibilitiesLead strategy for paid social and test and learn roadmapManage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategyManage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basisIdentify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunitiesScale our new TikTok program and identify key optimization and creative opportunitiesRecruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response programDevelop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaignsManage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and productsWork with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economicsSkills6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etcProven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgetsCreative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trendsSome experience in influencer marketing as a growth channel and familiarity with sparking/white listingFamiliarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplaceExperience with organic social data tracking on platforms like Sprout Social, Dash Hudson etcComfort spinning up content to post on social is a plusBenefitsAnnual bonusHealth, dental, vision & mental health insurance401(k) with company matchFlexible PTOA monthly $100 wellness stipendVarious other perksCompany OverviewEverlyWell is a digital health company that offers consumer testing, virtual care, at-home collection tests, and digital results. It is a sub-organization of Everly Health. It was founded in 2015, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is https://www.everlywell.com/.