[Remote] Growth Marketing Manager - Behavioral Health

Note: The job is a remote job and is open to candidates in USA. Northeast Family Services is committed to providing accessible behavioral healthcare through innovative virtual care services. They are seeking a strategic Growth Marketing Manager to enhance awareness and engagement with their telehealth offerings, leveraging both B2C and B2B marketing strategies to drive growth and strengthen referral partnerships.ResponsibilitiesDevelop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channelsMonitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investmentAnalyze marketing data and performance metrics to identify trends, opportunities, and areas for improvementSupport SEO, content marketing, and website optimization initiatives to increase visibility and engagementDevelop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health servicesDrive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiativesEnhance awareness and trust in the brand while promoting access to virtual behavioral healthcare servicesCreate messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing careDevelop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partnersCreate materials and campaigns that support business development efforts and increase referral volume across service lines and marketsIdentify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare communityCollaborate with operational and clinical leaders to support growth initiatives and strategic partnershipsSkillsBachelor's degree in Marketing, Communications, Business, or a related field required3+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly roleHealthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferredDemonstrated success developing and executing both B2C and B2B marketing strategiesExperience building referral networks, generating qualified leads, and supporting organizational growth initiativesKnowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practicesExperience measuring and optimizing conversion funnels and customer acquisition strategiesProven experience partnering with social media influencersExperience managing paid advertising campaigns and marketing budgetsStrong analytical skills and experience using data to drive marketing decisionsAbility to manage multiple projects and priorities in a fast-paced environmentMust reside in NY, MA, or RIHealthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferredDirect to consumer marketing experience in the healthcare field strongly preferredBenefitsHealth, dental & vision3 weeks paid vacation11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)Generous sick time including mental health days401k retirement plan with up to 4% matchVoluntary short and long-term disabilityVoluntary Life InsuranceDependent care savings accountLongevity award - Monetary bonus and a vacation day annuallyCompany provided laptop and cell phoneOpportunity for professional growthTuition ReimbursementPersonal cell phone discountCompany OverviewNortheast Family Services provides outpatient, home, and community-based healthcare services. It was founded in 2001, and is headquartered in Warwick, Rhode Island, USA, with a workforce of 501-1000 employees. Its website is https://www.northeastfamilyservices.com.