[Remote] Growth Marketing Manager, Agent Stack

Note: The job is a remote job and is open to candidates in USA. Vercel is an agentic infrastructure company that shapes how the web is built, creating products that help developers move from idea to production. The Growth Marketing Manager will design and execute multi-channel programs to guide customers through their journey with Vercel, ensuring they realize the full value of the platform.ResponsibilitiesEnd-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retentionSegmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyaltyAutomated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizationsCampaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvementCross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategyCreative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiencesSkills4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technologyProficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retentionStrong analytical and problem-solving skills with a track record of turning insights into actionable strategiesExperience collaborating cross-functionally with Product, Engineering, Design, and GTM teamsExcellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyersA growth mindset with passion for experimentation, iteration, and scaling lifecycle programsBenefitsCompetitive compensation package, including equity.Inclusive Healthcare Package.Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.Flexible Time Off.We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.Company OverviewVercel is a developer platform that provides cloud infrastructure services for the web. It was founded in 2015, and is headquartered in Covina, California, USA, with a workforce of 501-1000 employees. Its website is https://vercel.com.