[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Courtyard.io is a rapidly growing consumer shopping platform that aims to enhance the buying and selling experience of high-value assets. They are seeking a Growth Marketing Manager to oversee user acquisition and App Store Optimization (ASO), manage campaigns, and collaborate with various teams to convert installs into valuable customers.ResponsibilitiesOwn UA execution end-to-end: Build, launch, analyze and optimize campaigns across Meta, Google Ads / UAC, Apple Search Ads, TikTok and select DSP networksASO: Conduct keyword research, metadata iteration, competitive audits & analysis, App Store creative testing (icons, screenshots, trailers) to lift visibility and store CVRCreative Testing: Manage and drive creative testing at scale across key channels, evaluating performance metrics, develop reports and result readouts based on the dataMeasurement & reporting: Configure reports based on in-platform metrics and MMP data, and help provide meaningful insights & contextAutomation & hygiene: drive enforcement of naming conventions across campaigns & creatives, UTMs, help with SKAN schema mapping and budget pacing. Partner with Engineering & Data to automate dashboards and QA postbacksMarket Intelligence: Monitor competitors (creative, channels, ASO) and surface actionable insightsIdentify repetitive growth processes and build automations that improve team efficiency, speed and decision making through the use of AILeverage AI tools and workflows to accelerate campaign execution, creative analysis and reporting, along with experimentationSkills5+ years of hands-on UA experience for mobile apps (gaming or consumer preferred)Proven operator across Meta, Google UAC, Apple Search Ads, Tiktok, strong experience with DSP / SDK networks (AppLovin, Unity, etc)MMP fluency (Singular, AppsFlyer, Adjust), SKAN schemas / postbacks, and attribution QA experienceStrong ASO background, keyword tools, metadata iteration & store creative testing. Experience leveraging Apple's custom product pages, and Google Play experimentsAnalytical rigor: Strong excel & analytical skills, comfortable with SQL, Looker / dashboarding toolsCreative partner mindset and a disciplined approach to experimentationFinancial fluency in media planning, budget forecasting, and payback / LTV modelingBias to action, excellent prioritization, and comfort operating in fast, ambiguous environmentsStrong understanding of how AI can be applied across user acquisition, creative testing, ASO and reporting for operational efficiency and outcomeBenefitsA dynamic and engaging environment focused on fostering real growth and innovationOpportunities to create amazing products that our customers truly love and valueComprehensive health insurance packages with dependent coverageCompetitive salary with ample opportunities for career advancement and developmentEnjoy the flexibility of a fully remote work environment401(k) plan with a 4% employer match to help you plan for the future$100 monthly dogfooding stipend to support trying out our products firsthandAccess to employee wellness programs designed to support your overall well-beingCompany OverviewCourtyard.io is one of the fastest-growing collectibles startups. It was founded in 2021, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://courtyard.io.