[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. MacroHealth is a healthcare technology company focused on enhancing transparency and efficiency in healthcare purchasing. They are seeking a Growth Marketing Manager to drive pipeline creation and acceleration through innovative demand generation and account-based marketing strategies, leveraging AI tools and collaborating closely with sales teams.ResponsibilitiesBuild and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipelineLead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accountsThink and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programsPartner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and moreDevelop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimizationBuild the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnelOversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomesContribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impactChampion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operationsLeverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operationsOwn campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimizeInfluence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motionSupport the development of customer marketing programs as the business scalesSkills7–10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plusProven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomesExperience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountabilityHands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directlyBA/BS degree in Marketing, Business, Communications, or a related fieldGrowth engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooksAI-native and tool-forward — you've already rewired how you work around AI tools — using Claude and others not as novelties but as core parts of your workflow — and you actively bring that mindset to the teams around youStrong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisionsExceptional written communication skills — you can craft compelling copy and clearly articulate marketing strategy to cross-functional partnersCollaborative and sales-aligned — you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mindHighly organized and self-directed — you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environmentBenefitsBonusEquity401k matchFlexible PTOMedical/dental/vision insuranceFlexible work optionsCompany OverviewMacroHealth is a health informaton technology company that provides healthcare network optimization and claims settlement services. It was founded in 2017, and is headquartered in Kirkland, Washington, USA, with a workforce of 51-200 employees. Its website is https://www.macrohealth.com/.