[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. DemandTec is a Commercial Trade Intelligence platform for the retail industry, seeking a Growth Marketing Manager to drive demand generation across digital channels. This role will be responsible for managing marketing activities that connect to sales pipeline and generating measurable pipeline from new and existing clients.ResponsibilitiesDesign and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creationOwn paid media strategy and execution across LinkedIn, Google, and programmatic channels, managing budget allocation and performance against pipeline targetsDevelop and run ABM campaigns targeting named expansion accounts (existing single-module customers converting to the connected platform) and key new logo targets in the retail and CPG segmentsPartner with the WebFX retainer on SEO strategy, paid campaigns, and website conversion optimizationTrack and report pipeline metrics weekly: MQLs, SQLs, pipeline sourced, pipeline influenced, and cost per acquisitionOwn HubSpot as the marketing automation and CRM intelligence layer. Build, optimize, and monitor all nurture programs, lifecycle stages, and lead scoring modelsMaintain and improve lead lifecycle processes, ensuring clean handoffs to Sales with clear definitions and SLA adherenceBuild reporting dashboards that give the SVP and sales leadership real-time pipeline visibilityTranslate strategic marketing plays (base expansion, new logo acquisition, CPG network growth) into campaign briefs, timelines, and channel-ready assetsDrive event-based demand gen programs tied to industry conferences, DemandTec-hosted webinars, and owned event activationsPartner with Content and Product Marketing to ensure campaign messaging is on-brief and conversion-readySkills4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology companyProven record of generating pipeline and reporting on revenue impact, not just lead volumeHands-on HubSpot experience required; admin-level expertise preferredStrong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgetsABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordinationAnalytical by default: you track what works, cut what does not, and iterate based on dataStrong project management skills and the ability to execute against a complex campaign calendar across multiple initiativesExperience marketing to enterprise buyers in retail, CPG, supply chain, or adjacent industriesExperience managing agency relationships and holding external partners accountable to performanceFamiliarity with intent data tools such as 6sense, Bombora, or DemandbaseExperience in a PE-backed or high-growth SaaS environmentBenefitsHealth, dental, and vision insurance401(k)Paid time offProfessional development supportCompany OverviewDemandTec is a global leader in AI-powered retail merchandising and trade collaboration technology. It was founded in undefined, and is headquartered in Chicago, Illinois, US, with a workforce of 51-200 employees. Its website is https://www.demandtec.com/.