[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Bonusly is a company focused on improving employee engagement and recognition. They are looking for a Growth Marketing Manager to lead efforts in audience development and product-led growth strategies, optimizing marketing funnels and messaging to enhance user activation and conversion.ResponsibilitiesOwn audience development end-to-end: identify who we're building for, understand how they discover and evaluate tools like ours, and design the motion that gets them to value fastBuild a PLG engine: optimize the funnel from first touch, to trial, to activation, to paid conversion, using experimentation and data to find what actually worksDevelop positioning, messaging, and narrative for this audience as the product and market evolvePartner closely with Product at every step, bringing customer research, market insights, and experiment learnings to influence roadmap and strategyProve what resonates by running real-world experiments and sharing what you learn, early and oftenChallenge outdated marketing playbooks and help us find more modern, effective ways to reach and convert our audienceHelp design the end-to-end PLG funnel: acquisition, activation, expansion, and the loops that reinforce each stageIdentify and test the highest-leverage growth levers across paid, organic, product, and less-obvious channelsRun tight experiments with clear hypotheses and success signals so we can learn fast and scale what worksOwn conversion rate optimization across trial onboarding and key activation milestonesUse data, research, and qualitative insight to understand who to focus on, why they matter, and how their needs differMap the buyer and user journey: pain, language, objections, motivations, watering holesDesign and analyze experiments using clear success signals; connect performance data back to audience insight, not just channel metricsPartner with channel owners to test and refine messaging, creative, and offersDevelop and champion positioning and messaging for your audience as the product and market evolveUnderstand the competitive landscape: where we fit in and where we stand outBe real — ensure promises match product reality (no hand-waving or fluff)Influence and enable internal teams with clarity, conviction, and shared languageUse AI as a force multiplier for drafting, iteration, and creative explorationBuild campaigns, landing pages, and content that feel vibrant, real, and progressiveMove fast, learn faster, and raise the quality bar with each iterationPartner closely with Product, Design, and GTM to help shape strategy — not just support launchesBring internal teams and customers along through thoughtful enablement and GTM contentOwn "glue work" when needed, helping drive alignment, clarity, and momentumSkillsPLG experience: you've built or meaningfully contributed to a product-led growth motionStrong audience development instincts — you've found and built a new audience from scratch (or close to it)Ability to design, run, and learn from experiments (paid, organic, or product-surface)Strong positioning, narrative, and messaging instincts (with examples)Analytical mindset — able to translate qualitative insight into quantitative signalsComfort partnering closely with design on creative directionAbility to translate product capabilities into compelling, clear storiesAI-literate and actively using modern tools — plus the editorial taste to make output sharp and humanClear communicator (written + verbal), confident with enablement and cross-functional influenceAre entrepreneurial and have taken things from 0 to 1 in a startup environmentHave direct PLG experience and can speak concretely about funnels, loops, and activation levers you've built or improvedAre insatiably curious about your audience, your work, and your craftAre opinionated but evidence-drivenAre comfortable with ambiguity, take ownership, and don't wait for perfect briefsPrefer prototypes over perfection and movement over overthinkingActively question traditional marketing playbooks instead of defaulting to themBring low ego and high accountability — healthy debate is welcome; alignment mattersCompany OverviewBonusly is an online platform for employee recognition, rewards, and engagement. It was founded in 2012, and is headquartered in Boulder, Colorado, USA, with a workforce of 51-200 employees. Its website is https://bonusly.com.