[Remote] Growth Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Doodle Labs is a fast-growing technology company specializing in high-performance wireless communications for the drone and unmanned systems ecosystem. The Growth Marketing Lead will be responsible for owning and scaling demand generation, pipeline growth, and executing integrated campaigns across key markets such as defense and robotics, while collaborating closely with sales and product marketing teams.ResponsibilitiesOwn and execute Doodle Labs’ demand generation strategy, with a focus on pipeline creation and deal influenceDesign and run integrated growth campaigns across inbound, outbound, digital, and event-driven channelsBuild and scale programs supporting long, complex B2B buying cycles across defense, manufacturing, and robotics sectorsDevelop and execute account-based marketing (ABM) programs in partnership with sales to engage target accountsLead content-driven acquisition strategies, including whitepapers, webinars, and technical marketing assetsPartner with product and technical teams to ensure content aligns with product value propositions and customer needsOptimize conversion paths, funnel velocity, and lead quality across inbound and outbound channelsManage acquisition channels including paid media, sponsorships, events, and targeted outreach programsOwn lifecycle marketing and nurture programs, guiding leads from initial engagement through pipeline stagesCollaborate with sales, marketing operations, and revenue operations to ensure effective lead scoring, handoff, and follow-upTrack and analyze campaign performance, pipeline contribution, and ROI to drive continuous optimizationUse data to guide experimentation, prioritization, and growth investment decisionsSkills5–8 years of experience in growth marketing, demand generation, or performance marketing within B2B technology companiesProven experience owning pipeline-generating programs and being accountable for demand and revenue influenceStrong understanding of inbound marketing, paid acquisition, lifecycle marketing, ABM, and integrated campaignsExperience supporting long sales cycles and complex buying committeesAbility to balance strategic thinking with hands-on execution in fast-paced environmentsStrong analytical mindset with the ability to use data to drive decisions and optimizationExcellent cross-functional collaboration skills across sales, product, operations, and leadership teamsPassion for technology, hardware, and storytelling, with a focus on building impactful marketing programsCurious, adaptable, and comfortable experimenting with new strategies and channelsExperience in defense tech, hardware, RF, robotics, aerospace, or deep-tech industriesExperience marketing technical or engineering-driven productsFamiliarity with SEO, GEO, and modern content-driven acquisition strategiesBenefitsMedicalDentalVision coverageRetirement plansPaid time offWellness stipendsCompany-provided equipmentCompany OverviewThe #1 Drone Radio Company. It was founded in 1999, and is headquartered in Singapore, Central Region, SGP, with a workforce of 51-200 employees. Its website is https://doodlelabs.com.