[Remote] Growth Marketing I5

Note: The job is a remote job and is open to candidates in USA. Scalence L.L.C. is seeking a Senior Paid Media Specialist to build and lead their paid media agency strategy. This operational role involves managing the full lifecycle of campaign execution, partnering with merchant partners to drive growth through paid media, and leveraging data to optimize performance.ResponsibilitiesArchitect and own our paid media agency strategy, including agency selection, onboarding, workflow design, and performance accountabilityServe as the primary point of contact between internal stakeholders and agency partners, ensuring campaigns align with business goalsDefine standards, processes, and playbooks that scale across campaigns and partnersOwn all stages of campaign builds end-to-end: brief, setup, launch, optimization, and reporting — this is a do-it-yourself role, not a manage-the-manager roleManage and optimize paid media budgets across search, social, and display channels (Meta, Google, TikTok, and others as relevant)Develop audience targeting frameworks and creative strategies that drive efficient acquisition and retentionDesign and execute structured A/B tests across bidding models, creative formats, landing pages, and audience strategiesBuild case studies from test results, documenting what worked, what didn't, and why — creating reusable playbooks the team can act onLeverage AI tools to accelerate creative iteration, performance analysis, and experimentation velocityPartner with merchant partners to develop tailored paid media strategies aimed at growing web ordering and delivery volumeTranslate merchant business objectives into actionable campaign plans, and communicate performance clearly to non-technical stakeholdersAnalyze full-funnel performance — from ad click through to order completion — to identify growth and optimization opportunitiesOwn regular reporting cadences; clearly communicate performance, wins, and challenges to internal and external stakeholdersPartner with data and analytics teams to build attribution models and measure incrementalityUse data to pressure-test results and validate what actually drove performance before scaling spendSkills6+ years of hands-on paid media experience, with a track record of owning campaigns from setup through optimizationDeep expertise across major ad platforms — Meta Ads Manager, Google Ads, TikTok Ads, and othersProven ability to build structured testing programs and translate results into actionable case studies and playbooksExperience developing paid media strategies for external partners or clients, with strong stakeholder communication skillsStrong analytical skills; comfortable with attribution models, incrementality testing, and funnel analysisExperience managing or collaborating with external agencies — you know how to get the best out of agency relationshipsComfortable using AI tools in your daily workflow (creative concepting, performance analysis, etc.) and curious about how emerging tools change what's possibleSelf-starter who can build from scratch and operate independently without a fully established playbookAgency background or experience working in an agency environmentExperience marketing to restaurants, local merchants, or within marketplace/delivery platformsFamiliarity with mobile app marketing and attribution platforms (Adjust, AppsFlyer, etc.)Google Tag Manager and/or experience with conversion tracking setupExperience marketing subscription products or digital servicesBenefitsOn w2Company OverviewIn today’s dynamic and competitive market, success hinges on mastering three key areas: Data Intelligence, Business Resilience, and Digital Experience. It was founded in undefined, and is headquartered in Morristown, New Jersey, US, with a workforce of 501-1000 employees. Its website is https://www.scalence.com/.