[Remote] Growth Marketing Director (High Consideration / High AOV)

Note: The job is a remote job and is open to candidates in USA. Chameleon Collective is a fast-growing wellness brand focused on making transformative health and recovery practices more accessible and effective. This position leads all aspects of growth marketing, owning full-funnel marketing from awareness to retention while crafting and executing a growth strategy to exceed revenue targets. Responsibilities • Develop and execute holistic growth plans to drive profitable acquisition, conversion, and retention across the entire funnel • Own contribution margin as the north star, balancing aggressive revenue growth with operational efficiency • Lead all paid channels (Meta, TikTok, YouTube, Google, affiliates) ensuring scalable ROAS and sustainable CAC • Oversee high-velocity production and testing of ads and content across video, UGC, and static formats • Design and optimize landing pages and website flows that seamlessly connect to ad campaigns and maximize CVR • Build and refine lifecycle programs via email and SMS to increase engagement, LTV, and repeat purchase behavior • Partner with content, SEO, and PR to amplify earned reach, authority, and community activation • Craft high-impact promotions and manage the deal calendar to drive urgency while hitting margin goals • Use analytics tools (GA, Hotjar, Looker) to track KPIs, run attribution analysis, and turn insights into results • Hire, mentor, and lead a cross-functional growth team • Partner closely with Product, Sales, and CX to align efforts Skills • 8+ years in DTC growth marketing • 3+ years managing teams and driving results in fast-paced environments • Proven track record scaling high-AOV products (ideally $1K+) with long sales cycles • Direct ownership of contribution margin as a KPI, scaling revenue efficiently with sharp P&L management • Deep fluency in Meta, TikTok, and YouTube (campaign structure, testing frameworks, ROAS optimization) • Landing page design and testing expertise, tying together ad creative, user intent, and attribution • Effective email and SMS program design that deepens loyalty and extends customer lifetime value • Equal parts analytical and creative—combines data-driven decision making with bold storytelling • Proven eye for creative that captures attention and drives action • Strong team leadership: builds culture of urgency, ownership, and experimentation • Wellness-aligned with mission-driven mindset and ability to thrive in startup environments Company Overview • Chameleon Collective is a consulting and marketing services firm that provides strategic leadership and experts on-demand. It was founded in 2015, and is headquartered in Aventura, Florida, USA, with a workforce of 51-200 employees. Its website is Apply tot his job