[Remote] Growth Marketing Director
Note: The job is a remote job and is open to candidates in USA. Nabla is a company focused on enhancing the practice of medicine through AI technology. They are seeking a Growth Marketing Director to lead marketing efforts aimed at attracting new customers and improving their journey, with a focus on the Mid-Market segment and beyond.ResponsibilitiesLead and execute digital-first programs that attract, convert, and nurture leads through the customer journeySet up and scale our email marketing from scratch: build and automate lifecycle email journeys including onboarding, re-engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A/B testing to boost engagement and conversionLaunch, manage, and continuously improve performance campaigns on social media and search platforms that are perfectly tailored to the right audiences and personasDesign and grow targeted ABM programs to connect meaningfully with decision-makers in our highest-value accountsBrief and collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets that reflect Nablaβs brand and resonate with target personasOrchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on-brand and consistentRun A/B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growthOwn growth analytics and campaign performance tracking the metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this datas to constantly improve lead quality and ROIDig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete actionWork hand in hand with sales, customer success, and the rest of the marketing team to align on strategy and drive results togetherSkills5β8 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high impact acquisition and retention programsHands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce with the ability to build and launch marketing campaigns from the ground up, from strategy through to executionStrong understanding of lead generation strategies, conversion optimization and pipeline attributionAbility to analyze data and translate insights into actionable strategiesA self-starter mentality, with strong initiative and a proven ability to thrive in fast-paced, entrepreneurial environments either as a founder or in a startup/scaleup with less than 75 employeesExcellent communication, project management, and collaboration skillsTeam player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business prioritiesComfortable in a fast-moving startup environment where scrappiness, speed, and ownership are keyCandidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorizationExperience marketing to healthcare providers or enterprise health systemsBenefitsCompetitive salary and stock options100% individual coverage for Medical, Dental, and Vision insuranceUnlimited paid time off and 11 national holidaysUnlimited sick leavePaid leave for new parents$1,500 to purchase home office equipmentFull ownership of your time and scheduleCompany OverviewNabla is a healthcare tech company providing AI tools that generate real-time clinical notes to support clinicians. It was founded in 2018, and is headquartered in Paris, Ile-de-France, FRA, with a workforce of 51-200 employees. Its website is https://www.nabla.com.