[Remote] Growth Marketer (B2B)

Note: The job is a remote job and is open to candidates in USA. Pogo is a company focused on B2B marketing, and they are seeking a Growth Marketer to lead their paid acquisition efforts across various channels. The role involves creative targeting, budget strategy, and analytical decision-making to optimize marketing performance.ResponsibilitiesRun B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channelsGet creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right momentContribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cutApply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attributionPartner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimizationTest, iterate, and scale what worksSkills3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spendExperience running multiple paid channels including LinkedIn and MetaAbility to back every spend decision with data including CAC, ROAS, pipeline contribution, and attributionExperience working at a fast-growing organization with real ownershipAbility to think beyond campaign execution into positioning, landing pages, creative strategy, attribution, and pipeline impactEnjoy operating with rigor and defending decisions with dataAbility to thrive with autonomy and independently identify opportunities, make decisions, and execute quicklyExperience with AI tools in marketing workflowsOut-of-home, billboard, or direct mail experienceExperience marketing to data/insights buyers, market researchers, or brand teamsBenefitsFlexible work schedule that allows them to be most productive while accommodating other priorities outside of workUnlimited PTOMinimum 20 days vacation policyCompany OverviewPogo enables people to earn money by unlocking the power of their data. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.joinpogo.com.