[Remote] Growth Lead, PIMS

Note: The job is a remote job and is open to candidates in USA. Vetcove is modernizing the future of veterinary software and the pet parent healthcare experience. The Growth Lead, PIMS will own the strategy for AI-driven marketing journeys, focusing on helping veterinary clinics unlock revenue through scalable, automated customer journeys.ResponsibilitiesWork closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMSOwn the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rulesDesign and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded contentContinuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPCTranslate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over timeServe as the internal expert on pet parent psychology, messaging, and behavioral triggersPartner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinicsUse data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performanceAdvocate for scalable, low-effort growth mechanisms that clinics can benefit from automaticallyCreate clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing toolsSkills5+ years of experience in growth marketing, product marketing, or a related roleExpertise prompt engineering AI systems to produce consistent, reliable resultsHands-on experience designing or operating AI-driven, automated, or rules-based marketing systemsStrong understanding of email marketing, customer journeys, and experimentation methodologiesA track record of identifying and executing creative growth hacks that drive measurable business impactComfort partnering deeply with product and engineering teams on systems, tooling, and infrastructureAbility to design flexible frameworks and guardrails rather than one-off campaignsStrong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industriesData-informed but creatively driven, with a bias toward testing, learning, and iterationHighly collaborative, with the ability to influence without direct authoritySelf-motivated, adaptable, and energized by building new growth engines from scratchBenefits100% remote within the USAMedical, Dental, and Vision InsuranceAutomatic 401k contributionEmployee referral programAt home office set upBi-annual company retreatsOpen vacation policyEquityMonthly team eventsCompany OverviewVetcove is the largest B2B veterinary marketplace, enabling veterinary hospitals to compare and buy supplies from all of their vendors. It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.vetcove.com/.