[Remote] Growth & GTM Engineer

Note: The job is a remote job and is open to candidates in USA. Juicyway is a company focused on building financial infrastructure to connect African businesses to the global economy. They are seeking a Growth & GTM Engineer to define and maintain event tracking, optimize growth data pipelines, and improve customer engagement through various digital platforms.ResponsibilitiesDefine, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systemsEnsure consistent and reliable event tracking across all customer touchpointsImprove funnel visibility from install through repeat transactionMonitor, debug, and reconcile discrepancies between backend transactional data and analytics toolsOwn implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructureImprove attribution accuracy across paid and organic channelsEstablish reliable and trusted channel performance reportingEliminate blind spots in acquisition and activation measurementMaintain source attribution consistency across acquisition, lifecycle, and reporting systemsDesign and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructureOwn source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environmentsEnsure data quality and consistency across all connected platformsPartner with Engineering and Data teams to improve data accessibility and reliabilityBuild and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teamsEnable and maintain lifecycle event triggers and CRM automation architecture within Customer.ioOwn push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messagingMonitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOSEnsure real-time data availability for lifecycle campaigns and segmentationImprove deep-linking reliability across web and mobileImprove lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeysBuild and iterate on referral systems, rewards and gamification infrastructure, and onboarding flowsDevelop activation nudges, lifecycle triggers, and engagement features directly within the productShip and test growth features quickly in close collaboration with Product and Design teamsSupport implementation of loyalty and retention systems including Juice PointsBuild and maintain A/B testing infrastructure, feature flagging, and experimentation frameworksEnable rapid testing across onboarding, activation, lifecycle, referral, and retention programmesImprove experimentation velocity across Growth and Product teamsEstablish best practices for measurement, experimentation, and learning loopsOwn technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat UsageIdentify friction points and collaborate with Product and Growth teams to improve conversion performanceImprove visibility into customer drop-off points, behavioural patterns, and conversion opportunitiesSkills3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar rolesStrong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databasesStrong SQL proficiency and experience working with relational databasesExperience with event instrumentation, tracking plans, and analytics implementationExperience implementing and managing attribution platforms, AppsFlyer preferredExperience with customer data platforms, Segment preferredExperience with product analytics platforms such as Mixpanel or AmplitudeExperience with lifecycle and CRM platforms such as Customer.io, Braze, or IterableExperience working across web and mobile environmentsExperience working with APIs and data integrationsAbility to investigate and resolve data inconsistencies, tracking gaps, and integration issuesStrong understanding of experimentation methodologies and A/B testing frameworksStrong product thinking and understanding of customer journeys, activation, and lifecycle systemsFintech, consumer app, marketplace, or remittance experienceFamiliarity with Firebase FCM and push notification infrastructureExperience building referral systems, rewards systems, or gamification featuresFamiliarity with React, React Native, and Ruby/elixirExperience with feature flagging platformsExperience working in high-growth or early-stage startupsBenefitsCompetitive compensationFully remote workingUnlimited PTOGenerous parental leaveThe opportunity to build from the ground up, with your impact visible every dayA bold, ambitious team on a mission to open global markets to Africans everywhereCompany OverviewJuice is a developer of a payment network platform for cross-border business payments for businesses and individuals. It was founded in 2021, and is headquartered in Wilmington, Delaware, USA, with a workforce of 51-200 employees. Its website is https://www.juicyway.com.