[Remote] Growth Copywriter & Conversion Strategist
Note: The job is a remote job and is open to candidates in USA. The Wealthy Practitioner is seeking a Growth Copywriter & Conversion Strategist to drive leads and revenue through effective messaging across marketing channels. This role involves developing ad angles, offers, landing pages, and email campaigns while focusing on conversion rates and customer psychology.ResponsibilitiesDirect Response Copy• Meta ad copyLanding pagesWebinar registration pagesSales pagesEmail campaignsNurture sequencesLaunch campaignsSMS campaignsOffer messagingConversion Strategy• Develop campaign angles and hooksCreate messaging frameworksImprove funnel conversion ratesConduct customer researchAnalyze sales calls and customer feedbackIdentify objections, buying triggers, and decision driversBuild messaging systems that improve conversion across the funnelPaid Media Support• Collaborate with the Performance Marketing ManagerDevelop ad concepts and testing anglesGenerate creative messaging ideasAnalyze ad performance and identify optimization opportunitiesCreate copy variations for testing and scaleMarketing Innovation• Use AI to accelerate research, ideation, drafting, testing, and optimizationDocument winning messaging frameworks and campaign learningsStay current on direct response, paid acquisition, and conversion trendsContinuously improve the effectiveness of our marketingSkills3+ years of direct-response copywriting experienceStrong understanding of Meta advertising and performance marketingExperience writing ads, landing pages, emails, and funnelsYou understand offers, positioning, customer psychology, and conversionYou've written copy that generated measurable business resultsYou can create campaign angles, not just write copyYou understand how paid traffic and messaging work togetherAI-fluent and constantly experimenting with ways to improve output and effectivenessHighly organized with strong attention to detailComfortable working in a fast-moving environment with high standardsYou've worked in coaching, consulting, health, wellness, education, or information businessesYou're obsessed with direct-response marketingYou follow Acquisition.com, Hormozi, Agora, Clickfunnels, or other performance-driven marketing organizationsYou've studied great sales letters, VSLs, funnels, and offer creation frameworksYou save ads because they're good, not because they're prettyBenefitsHybrid preferred / Remote for the right candidate!Company OverviewWe help brick-and-mortar health and wellness professionals and entrepreneurs scale their practices without sacrificing their lives. It was founded in undefined, and is headquartered in Spring Lake, New Jersey, US, with a workforce of 2-10 employees. Its website is https://thewealthypractitioner.com/.