[Remote] Group Product Manager-Education & Certification

Note: The job is a remote job and is open to candidates in USA. AAPC is the world’s largest and fastest-growing training, certification, and solutions association in healthcare. The Group Product Manager, Education & Certification will lead the strategy, market positioning, and lifecycle management of education and certification products, focusing on delivering high-quality offerings for both B2C and B2B segments.ResponsibilitiesDefine the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiencesAlign product goals with organizational priorities, market opportunities, and customer segment needsDevelop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partnersPrioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder inputMaintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiativesOwn a structured lifecycle approach for assigned products from concept through growth, optimization, and retirementDefine criteria and governance for identifying nonperforming or redundant productsDevelop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigationPartner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidatedConduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segmentsMonitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audienceDevelop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channelsTrack performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfactionRecommend adjustments to improve product performance, margin, and long-term portfolio healthPartner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiencesOversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytellingSupport launch readiness across sales, marketing, training support, and customer success teamsWork closely with instructional design, content development, and technology teams to ensure product vision and market needs are metPartner with sales, marketing, and customer success to drive adoption, retention, and account expansion in B2B marketsCollaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrityReview product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performanceIdentify and implement enhancements that improve learner outcomes, employer value, and business resultsStay informed about trends in online learning, certification, professional development, credentialing, and workforce needsRecommend innovations in delivery, technology, and business models that address both consumer and enterprise marketsGrowth in enrollments and certification completions across B2C offeringsGrowth in adoption, renewals, and expansion across B2B and institutional offeringsMarket share growth in targeted education and certification segmentsAchievement of revenue and margin targets and growth goals for assigned productsPositive learner and employer satisfaction and delight scoresA healthy, streamlined portfolio demonstrated by clear lifecycle governance, including successful new product development, current product optimization, and retirement of nonperforming productsSkills8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus)4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unitBachelor's degree in business, marketing, education, or related field (MBA preferred)Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsettingDemonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approachesDemonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomesStrong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategyInternational education product and localization experience a plusExcellent collaboration, communication, and stakeholder management skills, able to influence and align across cross-functional teams and an entire organizationData-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-makingFamiliarity with learning management systems, credentialing platforms, and emerging learning technologies a plusExcellent verbal and written communication skills, including technical and non-technical audiencesHighly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environmentBenefitsCompetitive salary and benefits package.Flexible, remote work environment.The opportunity to make a significant impact on our business and work with a fun, collaborative team.Professional development and growth opportunities.Company OverviewAAPC - Certification for the business side of healthcare. Medical Coding - Medical Billing - Medical Auditing – Compliance Management It was founded in 1988, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 51-200 employees. Its website is https://www.aapc.com/.