[Remote] Google Media Buying Specialist

Note: The job is a remote job and is open to candidates in USA. Social Commerce Club is at the intersection of eCommerce, content, and social media, aiming to lead the movement with creativity and measurable impact. They are seeking an experienced Google Media Buying Specialist to manage, optimize, and scale paid advertising campaigns for high-value DTC clients, ensuring campaigns meet CPA targets and driving customer acquisition through Google Ads.ResponsibilitiesManage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and other relevant Google placementsEnsure at least 80% of campaigns meet or exceed CPA targets through ongoing performance monitoring and optimizationConduct regular performance reviews, data analysis, and campaign audits to identify opportunities for improved efficiency and growthOwn day-to-day campaign performance, including bids, budgets, targeting, creative inputs, feed strategy, and testing plansProactively identify issues, trends, and opportunities across client accountsManage a portfolio of approximately 6–12 clients at a timeOversee monthly advertising budgets ranging from $50,000 to $500,000 per monthPartner with internal teams to align paid media strategy with each client’s broader growth goalsCommunicate performance insights, strategic recommendations, and scaling opportunities clearly and confidentlySupport consistent client growth by increasing ad spend by a minimum of 20% month-over-month, where performance targets are being metScale budgets weekly once campaign efficiency and profitability are maintainedBuild clear scaling plans that balance aggressive growth with CPA, ROAS, MER, and profitability targetsIdentify new campaign structures, audience opportunities, keyword expansions, creative tests, and budget allocation strategies to unlock scaleEvaluate and deploy AI tools to improve efficiency across bid optimization, budget allocation, audience segmentation, reporting, and campaign analysisUse automated reporting and analytics tools to generate real-time insights and reduce manual workloadLeverage AI-driven data analysis to identify trends, improve campaign targeting, and optimize CPA outcomesContinuously improve systems and workflows to increase account management capacity without sacrificing performance qualitySkills3–5+ years of agency experience managing paid media campaigns, with a strong focus on Google AdsProven experience managing a portfolio of 6–12 clients simultaneouslyExperience managing monthly media budgets between $50,000 and $500,000Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max, YouTube, and DisplayDemonstrated ability to optimize campaigns toward CPA, ROAS, MER, CAC, and profitable new customer acquisition targetsExperience scaling ad spend while maintaining or improving performance efficiencyStrong analytical skills and comfort working with performance data, reporting dashboards, and attribution toolsExperience working with DTC, ecommerce, or high-growth consumer brandsAbility to communicate performance insights and strategic recommendations clearly to internal teams and clientsExperience with Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar analytics platformsExperience with feed optimization and Shopping/PMax campaign structureFamiliarity with creative testing frameworks for paid mediaExperience using AI tools for reporting, analysis, forecasting, or media buying optimizationCompany OverviewSocial Commerce Club is the leading TikTok Shop agency in North America. It was founded in 2024, and is headquartered in Vancouver, BC, CA, with a workforce of 51-200 employees. Its website is https://socialcommerceclub.com/.