[Remote] Google Ads Specialist- Paid Media (Orthodontic & Dental Marketing Agency)

Note: The job is a remote job and is open to candidates in USA. HIP Creative is an orthodontic and dental marketing agency seeking a Google Ads Specialist to join their Paid Search team. In this role, you will create and optimize lead generation campaigns, analyze performance data, and communicate effectively with clients to drive success in a fast-paced, collaborative environment.ResponsibilitiesCampaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental nichePerformance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing)Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategiesData-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendationsBudget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plansContent Creation: Creating precise, quality ad copy specific to client goals and prioritiesOnline Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google WorkspaceSkillsMinimum of 2 years experience in a similar roleProven experience in managing lead generation campaigns, preferably within the orthodontic or dental nicheExpertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketingStrong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisionsExcellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teamsDemonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROIStrategic thinking and proactive approach to identifying areas of opportunity and improvement within campaignsProficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google WorkspaceDetail-oriented mindset with a focus on precision in budget pacing and content creationAbility to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirementsBenefits401(k) matchingDental InsuranceHealth InsuranceVision InsuranceLife InsurancePTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/personal days)Remote positionFull-time W2 position for domestic candidates ONLYCompany OverviewHIP Creative provides web design, web development, brand identity, SEO, advertising, lead generation, and email marketing services. It was founded in 2014, and is headquartered in Pensacola, Florida, USA, with a workforce of 51-200 employees. Its website is https://hip.agency.