[Remote] Global Product Marketing Manager – Surgery

Note: The job is a remote job and is open to candidates in USA. GE HealthCare is a leading company in the healthcare technology sector, and they are seeking a Global Product Marketing Manager for Surgery. This role is responsible for bridging product development and commercial success by creating market messaging and strategies to drive product adoption and revenue growth.ResponsibilitiesDevelop distinctive product positioning that clearly articulates value to different customer segmentsCreate compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic valueEnsure consistent positioning across all customer touchpoints and marketing materialsAdapt core messaging for regional markets while maintaining global brand consistencyDesign and manage New Product Introductions at global events (internally & externally) & support major regional eventsDesign comprehensive go-to-market strategies for new product launches and major releasesCoordinate cross-functional launch activities including training, events, and marketing campaignsDevelop launch timelines and success metrics to measure effectivenessPartner with regional marketing teams to adapt strategies for local market conditionsPartner with clinical and product teams to support product claims and evidence generation strategiesDrive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamicsCreate impactful sales tools and training together with Product Management that enable effective product positioning and competitive differentiationDevelop detailed competitive battlecards with effective response strategiesDeliver product training to sales teams that emphasizes customer value and clinical applicationsSupport high-value customer engagements and strategic sales opportunitiesContinuously monitor market trends, customer needs, and competitive landscapeGather and analyze voice-of-customer feedback to refine positioning and messagingProvide market insights to Product Management to inform product roadmap decisionsDevelop market opportunity assessment, forecast, and business projects to support product and marketing planningCreate compelling content and campaigns for various channels including websites, collateral, presentations, and digital platformsDevelop clinical case studies that demonstrate product value in real-world settingsCollaborate with clinical teams on educational content that drives adoption of advanced applicationsEnsure technical accuracy while communicating benefits in customer-centric languageDevelop customer success stories highlighting clinical, operational, and financial outcomesSupport clinical presentations and publications that validate product benefitsEstablish key performance indicators for marketing initiativesAnalyze marketing campaign effectiveness and return on investmentProvide regular reporting on marketing activities and their impact on sales performanceRecommend strategic adjustments based on performance data and market feedbackSkillsFor roles in USA - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s))Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiativesMBA or advanced degree preferred6+ years of product marketing experience, preferably in medical devices or healthcare technologyDemonstrated success launching and marketing complex technology productsExperience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamicsEffective communicator and presenter with a proven ability to influence and align diverse stakeholdersStrategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive resultsBenefitsPerformance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)MedicalDentalVisionPaid time offA 401(k) plan with employee and company contribution opportunitiesLife, disability, and accident insuranceTuition reimbursementCompany OverviewEvery day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. It was founded in 1989, and is headquartered in Oslo, Oslo, NOR, with a workforce of 10001+ employees. Its website is http://www3.gehealthcare.no/.