[Remote] Global Partner Marketing & Demand Generation Manager (f/m/d) - Remote in Germany

Note: The job is a remote job and is open to candidates in USA. Synera is a company focused on redefining hardware engineering with the help of AI. They are seeking a Global Partner Marketing & Demand Generation Manager to build and manage partner marketing initiatives, turning their partner network into a significant driver of awareness and pipeline.ResponsibilitiesYou'll be the first person to truly own partner marketing at Synera — turning a strong partner network into a real driver of awareness and pipeline, from scratchUsing AI agents as your default operating layer, you'll work at the intersection of sales, product, and marketing, coordinating with our VP of Marketing Kacey, Strategic Partnerships Lead Marc, VP of Software Partnerships Andrew, and external partners across Europe, the US, and beyondThat means planning and running partner campaigns across the full mix — webinars, events, digital, LinkedIn, PR, and more — while also building our partner referral channel from the ground up: defining campaign models, setting incentives, and making sure partner activity converts into pipeline and user adoptionThis is an entrepreneurial role. You set the strategy, defend it, and own the outcomesWe're an AI-native company and expect you to operate that way — using agents and AI tooling as your default, not as a shortcutIf you love the creative side of marketing as much as building the structure behind it — this role was made for youA scalable partner marketing framework is live, — covering proactive co-marketing for technology partnerships, dedicated programs for consulting and service provider partners, and enablement for value-added resellers in select marketsA partner referral channel is defined and tracking pipelineMultiple strategic partners are actively co-marketing with Synera, including Autodesk, UiPath, Capgemini, Accenture, ARRK, AWS and selected technology partnersSynera is leveraging co-marketing opportunities with partner associations like VDI, NAFEMS, SAE International, and othersPartner channels are measurably contributing to awareness, user adoption, and lead generationA partner referral program is generating predictable pipeline and contributing to ARRSkillsYou resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interviewYou're fluent in both German and English — this role spans European and US markets, and both languages are part of your daily workYou bring extensive experience in B2B marketing, with a strong focus on partner or channel marketing, working with technology partners, consulting firms, or value-added resellersYou've run multi-channel campaigns end-to-end: webinars, events, digital, LinkedIn, email, PR — and you care about how they look and perform, not just whether they shippedYou're AI fluent, using LLMs and agentic tools in your daily work, and you can talk specifically about how it changes your output qualityYou're comfortable with ambiguity and building processes from scratchYou've worked at or marketed highly complex enterprise technology, — ideally in an engineering environmentYou're a strong communicator who can coordinate across sales, product, and external partners without losing the threadBenefitsFlexible working: you decide when & where to work (as long as you have a residency in Germany).Flexible public holidays: swap days off according to your values and beliefs!Home office setup support + access to our office in Bremen.Personal development budget of €2,000 to attend conferences and trainings or buy interesting books to improve in an area of your choice.We don't count your vacation days, as we trust all our team members to decide what's best for them and the company.Prefer two wheels over four? 🚲 We’ve got you covered with JobRad.To support your personal and professional well-being, we offer company fitness with Wellpass and mental health platform nilo.Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites twice a year! 🌈Company OverviewSynera develops a software platform that enables engineering teams to automate product development processes using AI-driven agents. It was founded in 2018, and is headquartered in Bremen, Bremen, DEU, with a workforce of 51-200 employees. Its website is https://www.synera.io.