[Remote] Global Marketing Manager - Legacy DX

Note: The job is a remote job and is open to candidates in USA. Meridian Bioscience, Inc. is a fully integrated life science company focused on innovative diagnostic products. The Global Marketing Manager will drive the full product lifecycle for assigned product lines, blending strategic and commercial marketing to achieve global growth objectives through cross-functional collaboration.ResponsibilitiesOwn the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimizationPartner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirementsLead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regionsDevelop and execute global marketing plans aligned with revenue and profitability targetsDefine segmentation, targeting, positioning, and value propositions based on market insightsConduct market, customer, and competitive analysis to inform strategy and product directionSupport pricing strategy and product portfolio decisionsDevelop and implement tactical marketing programs to drive demand, adoption, and revenue growthPartner with sales teams to enable execution through tools, messaging, and trainingMonitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordinglyCollaborate with Marketing Communications on campaigns, promotions, and contentWork closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align prioritiesAct as product expert internally and externallySupport KOL development and customer engagement initiativesLead cross-functional teams to execute product strategies and launchesInfluence without authority across global stakeholdersBuild strong relationships with commercial teams and key customersSkillsBachelors degree in Business, Marketing, or Science related field requiredMinimum of 5 to 7 years of Sales and/or Marketing experience in medical device environmentStrong business acumen and analytical skillsAbility to translate strategy into executionDedicated to working with the team to accomplish annual objectives along with a desire to grow with the companyAbility to work with the sales team and provide support guidance with the selling processPrevious background and understanding of the roles and expectations of sales and marketing within an IVD focused organizationExcellent interpersonal, organizational, written and oral communications skillsSelf-motivated person who has the ability to work under pressure and meet deadlinesComputer proficiency (MS Word, and Excel)Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programsProven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and managementMust be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environmentMay be required to work additional hours outside of the normal work shift to ensure departmental goals are met (evenings and weekends)Travel: 25%IVD experience is preferredExperience with marketing plans and/or product launches preferredExperience in product launches and lifecycle management preferredCompany OverviewMeridian is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic test kits, rare reagents, specialty biologicals and components. It was founded in 1977, and is headquartered in Cincinnati, Ohio, USA, with a workforce of 501-1000 employees. Its website is http://meridianbioscience.com.