[Remote] Global Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Anderson-Negele is an instrumentation company that provides hygienic instrumentation solutions for processors of food, beverage, and life sciences products. They are seeking a Global Marketing Manager to lead their marketing strategy and execution, driving commercial growth and brand positioning across key industries and global regions.ResponsibilitiesManage and develop a team of 3 global marketing professionalsSet clear priorities aligned to commercial goals and growth initiativesCoach the team on digital execution, ownership mindset, and accountabilityDevelop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accountsBridge Product, Sales, and Marketing to ensure consistent messaging and prioritizationApply AI and automation to improve campaign performance, customer targeting, and execution efficiencyCapture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategiesUse analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-makingLead campaigns, content, and communications across web, email, collateral, and eventsManage trade shows, ABM programs, and sales enablementMaintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracyOwn marketing systems and reporting (HubSpot, Salesforce, analytics)Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contributionManage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflowsOwn the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead captureDrive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimizationImprove funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentationSkillsUndergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environmentsProven success in hands-on demand generation and digital marketingExperience in leading and developing small, high-impact teamsStrong commercial mindset with the ability to link marketing to revenue outcomesExperience with CRM, marketing automation, analytics tools, and emerging AI capabilitiesAbility to translate complex offerings into clear, compelling customer valueComfortable working in a fast-paced, evolving environment with a focus on impactStrong commercial mindset—links marketing directly to revenue impactHighly data-driven and analytical, with a focus on measurable outcomesAI-forward mindset to improve marketing productivity, analytics, and engagementComfortable with technical products and industrial B2B environmentsProven ability to drive demand generation and digital transformationExcellent cross-functional collaborator who brings alignment and clarityBias for action with ability to operate in a lean, fast-paced environmentTravel as needed for customer events, team meetings, trade shows, etcBenefitsThis position is also eligible for bonus as part of the total compensation package.Company OverviewA global instrumentation company with the mission to provide the best hygienic instrumentation solutions and services. It is a sub-organization of Danaher. It was founded in 1930, and is headquartered in Fultonville, New York, USA, with a workforce of 201-500 employees. Its website is http://www.anderson-negele.com/.