[Remote] Global Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Wave Mobile Money is on a mission to make Africa the first cashless continent. They are seeking a Global Head of Marketing to drive growth across their Payments and Growth teams, shape brand strategy, and manage both internal and external marketing initiatives.ResponsibilitiesBuild and mentor a high-performing marketing team focused on achieving ambitious growth targetsFoster collaboration with other departments to ensure effective prioritization and execution of marketing activitiesManage relationships and strategies with external marketing agencies or internal PR teamsWork closely with PR to align on Wave’s response to policy and operational issuesDevelop and execute multi-channel product marketing strategies, with a primary focus on high-impact offline channels such as billboards, radio, and BTL activations, supported by social media content strategy and execution across all channels, including influencer initiativesMonitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance over timeContinuously build and improve messaging across all channels and target audiences across various segmentsIdentify and close deals with marketing-specific partnersCollaborate across marketing to establish and manage marketing budgets for each countryMonitor spending to ensure resources are utilized effectively. Identify cost-saving opportunities and allocate budgets strategically to maximize return on investmentOptimize customer acquisition costs by working with our growth team to evaluate campaign performance and channel effectivenessOversee brand efforts, ensuring consistent and impactful brand communications across all marketing materials and touchpointsSkillsFluency in English and FrenchAt least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similarExperience developing or executing B2C marketing strategies in AfricaWillingness to travel frequently to operating marketsCompelling storyteller, in writing and verballyHave run a successful functional marketing team that executed well, partnering with other teamsPrioritize culture and missionHave led impactful brand strategy for a globally recognized company or a fast-growing startupAre a strong communicator and are comfortable defaulting to overreaching when it comes to coordinationAre deeply analytical in your approach to marketing and in optimizing the cost of customer acquisitionExcel at managing large cross-cultural teams with rapidly changing prioritiesHave an extensive network of contacts across media, advertising networks, and vendorsAre super detail-oriented and organizedAre intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growthDemonstrate tenacity and a willingness to go the distance to get something doneAdjust quickly to changing priorities and handle complexity and change effectivelyBenefitsWave provides a yearly $1,200 stipend to support coworking meetups with teammates.Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country).6 months of fully paid parental leave and subsidised fertility assistance.Flexible vacation, with most folks taking between 21-30 days per year.$10,000 annual charitable donation matching.Company OverviewWave Mobile Money provides an app-based financial solution to save, transfer, and borrow money. It was founded in 2008, and is headquartered in Dakar, Dakar, SEN, with a workforce of 1001-5000 employees. Its website is https://www.wave.com.