[Remote] General Management Consultant – Marketing Technology Strategy (Banking)

Note: The job is a remote job and is open to candidates in USA. Simatree is seeking an experienced General Management Consultant with a strong Marketing Technology background to support a strategic initiative for a leading banking organization. This role involves developing a direct-to-consumer growth strategy and partnering with business and marketing leaders to improve customer acquisition and engagement across various banking services.ResponsibilitiesDevelop a comprehensive direct-to-consumer prospecting strategy across Retail Banking, Credit Cards, and Wealth ServicesEvaluate existing customer acquisition approaches and identify opportunities to improve prospect targeting, engagement, and conversionAssess customer journey and funnel performance to identify acquisition gaps and growth opportunitiesConduct market, competitor, and industry analyses to inform strategic recommendationsEvaluate current MarTech capabilities, customer data utilization, and digital marketing effectivenessIdentify opportunities to leverage customer data, segmentation, personalization, and marketing automation platformsRecommend enhancements to audience targeting, campaign orchestration, lead generation, and conversion optimization processesPartner with stakeholders to align technology capabilities with growth objectivesFacilitate workshops and strategy sessions with executive and business stakeholdersPresent findings, recommendations, and implementation roadmaps to senior leadershipCollaborate with marketing, analytics, digital, product, and customer experience teamsCurrent-state assessment and findingsCustomer acquisition opportunity analysisTarget audience and segmentation strategyDirect-to-consumer prospecting strategyMarTech and data capability recommendationsExecutive-level presentation and implementation roadmapSkillsBachelor's degree required; MBA preferred5+ years of management consulting experienceExperience supporting strategic growth, customer acquisition, or go-to-market initiativesStrong understanding of marketing technology ecosystems, customer acquisition strategies, and digital marketing channelsExperience developing executive-level presentations and strategic recommendationsExceptional analytical, problem-solving, and communication skillsAbility to work independently in a remote consulting environment and manage multiple stakeholdersExperience serving banking, financial services, fintech, credit card, wealth management, or consumer financial services clientsExpertise in customer segmentation, CRM strategy, MarTech platforms, digital acquisition, customer lifecycle management, and marketing analyticsExperience at a Tier 1 or Tier 2 consulting firm (e.g., McKinsey, Bain, BCG, Oliver Wyman, Kearney, Strategy&, LEK, EY-Parthenon, etc.)Experience within Big Four strategy or consulting practices (e.g., Accenture Strategy, Deloitte Consulting, PwC Strategy&, EY-Parthenon, KPMG Strategy)Company OverviewSimatree is an advisory practice that blends a unique mix of technical prowess with people-focused service to achieve data-driven change. It was founded in 2018, and is headquartered in Arlington, Virginia, USA, with a workforce of 11-50 employees. Its website is https://www.simatree1.com/.