[Remote] Freelance Senior CRO Consultant: GA4 Certified | Lead Gen & eCommerce Specialist

Note: The job is a remote job and is open to candidates in USA. Zero Gravity Marketing is seeking a high-ownership CRO Consultant to lead experimentation and conversion frameworks for their agency clients. The role involves translating ambiguous business goals into testable hypotheses and managing conversion optimization across lead generation and eCommerce websites.

Responsibilities
• Develop hypothesis frameworks and test designs for front-end A/B and multivariate testing
• Manage test duration and sample size considerations while avoiding common pitfalls like novelty effects, flicker, or sample ratio mismatch
• Evaluate and improve conversion paths, including landing pages, funnels, site architecture, and checkout/form flows
• Apply PDP optimization frameworks, including ATIFDA-style structures
• Independently deliver quick-win improvements while building toward long-term strategic gains
• Audit site UX to identify conversion blockers and provide clear recommendations tied to business objectives
• Apply usability heuristics, mobile-first hierarchy, visual scanning patterns (F/Z patterns), and interaction design best practices
• Identify and reduce friction to create conversion-safe design patterns
• Partner with designers and developers or work directly within CMS/page builders where appropriate
• Perform manual data analysis to translate findings into CRO opportunities
• Utilize GA4, GTM, Google Sheets, and Looker Studio for data aggregation, segmentation, and reporting
• Monitor conversion rates, micro-conversions, assisted conversions, engagement metrics, and revenue-based KPIs like AOV and LTV
• Clearly present insights to stakeholders, making strong recommendations even when working with imperfect data
• Draft headline variants, short-form persuasion copy, and CTA language focused on clarity and intent-matching
• Apply behavioral principles such as social proof, risk reversal, and scarcity to reduce user anxiety
• Tailor CRO approaches based on marketing channels like paid search, social, organic, and email
• Create and manage a testing pipeline, including a hypothesis backlog and prioritization frameworks like ICE, PIE, or PXL
• Maintain clear, concise, and structured documentation
• Ability to work fast and independently within an agency environment across multiple industries

Skills
• Current Google Analytics (GA4) certification is strictly required
• 2+ years of hands-on CRO experience, specifically within long consideration funnels, regulated environments, or high-AOV models
• Proficiency with tools such as Optimizely, VWO, Convert, or AB Tasty
• Experience with heatmaps and session recordings via Hotjar, Microsoft Clarity, or FullStory
• Ability to validate tracking using GTM, set up GA4 event taxonomy, and perform basic debugging with Tag Assistant
• Understanding of Core Web Vitals (LCP, CLS, INP) and how technical page speed affects conversion

Company Overview
• Zero Gravity Marketing is a full service marketing agency that specializes in digital marketing including web design & email marketing. It was founded in 2013, and is headquartered in Madison, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://zerogravitymarketing.com/.

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