[Remote] Fractional Marketing Manager (Ad Buyer)

Note: The job is a remote job and is open to candidates in USA. Silva-Lining HR is seeking a Fractional Marketing Manager (Ad Buyer) for a client to develop, manage, and optimize paid advertising campaigns across multiple digital platforms. The role requires a data-driven and results-oriented individual experienced in creating high-performing paid media strategies that drive measurable business growth.ResponsibilitiesPlan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channelsConduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaignsMonitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS)Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reportingTrack and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIsPerform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performancePrepare regular performance reports and dashboards with actionable insights and recommendationsCollaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectivesRecommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insightsResearch competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvementSkills3+ years of experience managing paid advertising campaigns across multiple digital platformsProven experience with advertising platforms such as Meta Ads, AdRoll, Pinterest, and other paid media channelsStrong understanding of paid media strategy, including audience targeting, customer segmentation, retargeting, remarketing, A/B testing, budget management, and conversion optimizationExperience analyzing campaign performance and optimizing campaigns using key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant KPIsFamiliarity with conversion tracking, analytics, and performance reporting toolsStrong analytical, problem-solving, and decision-making skillsExcellent communication, reporting, and presentation skillsAbility to work independently, manage priorities, and deliver results with minimal supervisionCompany Overview It was founded in undefined, and is headquartered in , with a workforce of 0-1 employees. Its website is https://www.silva-lininghr.com.