[Remote] Fractional Head of AEO/SEO

Note: The job is a remote job and is open to candidates in USA. Authentic Ego is a science-first clinical skincare brand designed for complex, sensitive skin, and they are seeking a Fractional Head of AEO/SEO to lead organic search and AI discovery as the company grows. This senior, fractional, hands-on role involves defining site architecture, technical SEO foundation, content structure, and authority strategy to improve visibility across search and AI platforms.ResponsibilitiesDefine the AEO, GEO and SEO architecture for the new websiteDevelop the information hierarchy, URL structure, internal-linking system and schema strategyEnsure the site is crawlable and indexable across search engines and relevant AI platformsBuild content templates that support rankings, citations and conversionDevelop an authority-building and digital public relations strategy with our VP of Marketing and FounderImprove the brand’s entity footprint and third-party corroborationEstablish reporting for rankings, organic traffic, AI citations and share of modelWork with our Founder, developers and content team through launch and ongoing optimizationSkillsSenior technical SEO experience, including new-site architecture and migrationsPractical experience improving brand or website visibility in AI-generated answersExperience with direct-to-consumer or e-commerce brandsStrong understanding of structured data, internal linking, content architecture and technical indexingAbility to work carefully with scientific, clinical and technical product claimsExperience in skincare, beauty, health or another evidence-led category is preferredBenefitsEquity in a brand they believe inCompetitive equity package with meaningful ownershipMarket-rate salary that comes into effect upon close of our Seed roundStrong upside that is not available at a funded companyCompany OverviewThe way we treat acne-prone skin is long overdue for reinvention—so we’re building something different. It was founded in 2021, and is headquartered in Alexandria, VA, US, with a workforce of 2-10 employees. Its website is https://www.authenticego.com.