[Remote] Financial Product Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. First Command Financial Services, Inc. is dedicated to helping service members and their families strengthen their financial security. The Financial Product Marketing Specialist plays a critical role in developing and executing product go-to-market strategies, collaborating with various teams to ensure effective communication and marketing of financial products to advisors.ResponsibilitiesProvide strategic direction on product positioning, value proposition, target market, and messaging collaborating with Strategic Marketing campaign teams on the development of marketing materials (fact sheets, product one-pagers, comparison guides, sales presentations, talking points) across banking, insurance/annuity, and investment products, ensuring accuracy, clarity and alignment with product strategyTranslate complex product features, regulatory considerations, pricing changes, and value propositions into advisor-friendly language and toolsPartner with Product Directors to ensure all messaging aligns with product strategy, competitive positioning, and client needsSupport field communications regarding product updates, enhancements, rollouts, and announcementsCollaborate with Training, Integrated Sales, and Field Leadership to incorporate product messaging into advisor education, webinars, and workshopsEnsure all materials and communications are delivered in clear, consistent, and compliant formatsWork with the Strategic Marketing team to develop campaigns that promote product adoption, cross-sell opportunities, and client engagement across the First Command ecosystemProvide input and collaborate with Marketing on shaping content for multi-channel marketing (email, digital, webinars, events, collateral)Integrate partner-provided materials, and insights into advisor-facing campaigns to enable salesPartner with Legal, Compliance, Risk, and Supervision to ensure product marketing materials meet all regulatory standardsCollaborate with Product Directors and CX/UX teams to incorporate advisor and client feedback into product strategyCoordinate with digital, operations, analytics, and sales teams to support product launches and ongoing lifecycle initiativesMaintain working knowledge of all product offerings across banking, insurance/annuity, and investment platformsMonitor market, competitor, and industry trends to support positioning and thought leadershipAssist Product Directors with updating product fact sheets, performance summaries, partner scorecard content, and advisor FAQsSkillsBachelor's degree in marketing, Communications, Business, Finance, or a related field3-5 years of experience in product marketing, financial services marketing, product support, or a related roleStrong written and verbal communication skills with the ability to simplify complex conceptsDemonstrated ability to collaborate with cross‑functional teams in a fast‑moving environmentHigh attention to detail and strong organization/project‑management skillsAbility to manage multiple assignments and deadlines simultaneouslyExceptional communication, analytical, and stakeholder collaboration and management skillsExperience supporting marketing or product roles within financial services (banking, insurance, annuities, or investments)Familiarity with independent advisor‑based distribution modelsKnowledge of regulatory considerations in financial product marketingExperience with automation tools, presentation development, and content management systemsFINRA licenses helpful but not requiredCompany OverviewFirst Command Financial Services, Inc. coaches our Nation’s military families in their pursuit of financial security. It was founded in 1958, and is headquartered in Fort Worth, Texas, USA, with a workforce of 501-1000 employees. Its website is http://www.firstcommand.com.Company H1B SponsorshipFirst Command Financial Services, Inc. has a track record of offering H1B sponsorships, with 3 in 2026, 13 in 2025, 13 in 2024, 10 in 2023, 9 in 2022, 9 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.